98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Optimizely and how does it work?
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising
Read MoreSW Score Breakdown
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is AB Tasty and how does it work?
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.
Read MoreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Kameleoon and how does it work?
Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product owners improve their online user experience, boost conversion rate, and increase digital revenues. Marketing professionals can provide their visitors with an exceptional experience by making UX decisions based on the reliable data generated from the A/B experimentation. Besides, Kameleoon comes loaded with a powerful AI engine that monitors visitor behaviors, discovers correlations among visitors, and predicts their conversion possibilities in real-time. Users can leverage the solution to get up and start functioning immediately. Provided graphical tools can be used to design intrusive experiences, but before that, users are required to add one line of JavaScript code followed by configuration without tagging plans. Further, Kameleoon is deployed with the most advanced IT-infrastructure to enable real-time performance, actions, reliability, and stability. It offers active integration with pre-existing data ecosystems, where the entire model is accessible via APIs.
Read MoreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Convert Experiences and how does it work?
Convert Experiences is a reliable A/B testing and personalisation tool that is trusted by over 5000 top brands like Sony, Jabra, Conversion Rate Experts, and UNICEF. A platform loaded with incredible features, Covert Experiences delivers what it promises. It offers fast and flicker-free testing options, preventing skewing in tests. Moreover, with inbuilt facilities like third-party goal tracking, personalisation and rich reporting, it delivers highly effective tests. The platform also features accurate testing by conducting, reliable code and error checks, and reports findings in real-time. Convert Experiences’ exceptional interface integrates well with Google Analytics and API. Moreover, it removes all barriers to testing by letting users carry unlimited projects across unlimited domains. Besides, it also eliminates complexity in interactions between users and the interface by offering simple testing methods and free onboarding consultation in no time. Split testing, multivariate testing and multipage experiments are some of the important aspects of the platform among many. Lastly, easy integration with other applications like Google, Mixpanel, Kissmetrics, WordPress and Drupal among others makes the entire business process management a lot easier.
Read MoreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is SplitMetrics and how does it work?
SplitMetrics is an intuitive app A/B testing tool for mobile game publishers and application developers, helping them execute A/B tests besides optimizing app store pages to reach maximum conversion levels. The platform offers adequate support by improving organic traffic and minimizing acquisition costs at the same time. Developers get to test individual elements of their applications alongside leveraging additional options for searching categories, ads, and customized app store pages. This way they can easily extract a detailed understanding of users interacting with different elements of their app page and find out areas that need to be improved. Moreover, by arranging a comprehensive app page audit with the ASO Services from SplitMetrics, they get to identify growth opportunities in their applications’ pages. The software offers adequate help regarding the detection of page bottlenecks and the resolution of the same.
Read MoreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is SiteSpect and how does it work?
SiteSpect is a fast optimization platform that enables its users to grow businesses to test the changes made to the website. The software evades JavaScript tags and provides its users with higher conversion and faster site performance. The rare architecture of the software does not show any impact on changes in browser security and also does not set any cookies in the browser. Users can trust their data and make informed decisions as the software offers quick optimization solutions and A/B testing. It avoids the slowdown of JS tags providing quick site performance leading to a higher rate of conversion. SiteSpect ensures better data every time as it does A/B testing without the JS tags and captures every event by sitting in the flow of traffic. Users can guarantee better data as they can determine their metrics in advance and create them at any time through the software. SiteSpect is mainly suitable for medium businesses and large enterprises.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Omniconvert and how does it work?
Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while leveraging branching logic that displays subsequent questions based on the input received in the previous questions. And based on further website data, the A/B Testing Editor can be used to test ideas by simply selecting the element they want to change and selecting the appropriate option. Then with the help of personalization, the design can adapt to the content of any web page in real-time. And with customizable website overlayers such as banners, marketers can reach the right audience with targeted messages. Advanced features such as Segmentation enable users to target visitors based on their geolocations.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is VWO Testing and how does it work?
Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Zoho PageSense and how does it work?
Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses to boost their website’s conversion rate and increase revenue. The software provides users with insights into their clients’ likes and dislikes to help them make the necessary changes and get more conversions. Heatmaps on the software allow users to see their site visitor’s click and scrolling patterns to understand preferences and understand visitor behavior. Users are able to experiment with website layout, element placement and find out what works best by running A/B tests before finally making a choice. The software also has a Segment feature to provide reports on data from aspecific demographic or to target a niche audience. The Goals feature helps to track the key metrics of users’ sites across segments. Zoho PageSense can be integrated to various third party applications as well as other in-Zoho products to help share your insights.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Google Optimize and how does it work?
Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Webtrends Optimize and how does it work?
Webtrends Optimize is the best platform for increasing online conversions. It is a powerful, industry-specific portal that comprises a suite of tools for website optimisation. These tools are all aimed at enhancing the digital experience of the visitors. For starters, Webtrends Optimize offers the features of both AB and multivariate testing. AB testing is the one that is conducted with two or more versions of the same webpage. MVT or multivariate testing analyses the different components of the webpage and figures out the combination that works best for increasing traffic. Next in line is the website personalisation option that takes into account the various past behaviours of the visitors. The platform essentially uses web analytics to put together and curate a stellar customer journey. The same UI in the advanced editor is put to use in the case of server-side testing, incorporated with benefits like speed, reach effort and longevity.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Yieldify and how does it work?
Yieldify is a customer journey optimization platform that brings personalization to the full customer journey. It combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. Easily create target segments for user journeys. Build user onsite journey with dynamic content. Defeat cart abandonment with triggered email messages. Discover a tool that makes personalization easy.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Intellimize and how does it work?
Intellimize is a website personalization and conversion optimization tool, enabling companies to grow their business in an efficient manner. The software with its multiple business modules like, machine learning approach, at scale personalization and experimentation facilities, lets enterprises expand their reach in real-time. Organizations need to specify their web experience ideas and conversion goals to let the software select the best web experience for individual visitors from time to time. Further, a dedicated campaign optimization team, offers weekly suggestions and relevant advice to let enterprises achieve their set goals. Intellimize offers location-specific, day-wise, time-wise and traffic source-specific information to site visitors. Whether, brands are running ads, sending emails or optimizing search results the software will parse the URL parameters in an automated manner, enabling them to reuse the targeting they have already paid for. An AI-based system separates the software from others, enabling users to adjust website variations in a dynamic way, optimize goals besides modifying personalization variations.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Twik and how does it work?
Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Apptimize and how does it work?
Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is UseItBetter and how does it work?
Integrated workflow for analysts, marketers, and web developers working together on Conversion Rate Optimisation. Automatically track everything users do without wasting time on tracking implementation. Find out why your customers drop out from the funnel with exploratory analytics. Prioritize discovered problems using quantitative analytics. A/B test solutions, personalize the experience, and offer incentives.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Evolv and how does it work?
The Evolv AI Experience Optimization Solution is built on a SaaS Platform. It is built with easy integration into existing environments and a proven methodology that ensures rapid outcomes on any digital channel.The platform automatically discovers, personalizes, and serves better journeys by continuously adapting to live user behavior.It lets you analyze live visitor behavior at a great speed and these resulting insights are automatically acted on in real-time to serve optimized and personalized customer experiences which will accelerate your desired outcomes on any digital channel.You can use live responses and behavior to continually identify better experiences. The visual editor allows users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. Multivariate testing helps to figure out which combination or variations out of all the possibilities perform the best. Audience targeting allows you to serve different versions of a page to a different set of audiences. Split testing splits web traffic among the different variations of a web page being tested.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Adalysis and how does it work?
Adalysis is a workflow suite for Google Ads & Bing Ads. We automate the math and suggestions so you can focus on taking action. The platform scans the data and automatically creates recommendations for you to take to improve PPC performance. The analysis and recommendations span your account from ad testing to n-grams to budget spend rates, and much more. With Adalysis, even though there is a lot of automation, you are still in control. You can customize ad testing, find new search term patterns that need to be excluded, view Quality Score trends, and tell visual data stories with the Performance Analyzer.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Figpii and how does it work?
FigPii is an easy-to-use tool that includes everything you need to deliver quick conversion rate wins by getting visitor data, identifying areas of optimization, test, and hear directly from the visitors all in one platform. FigPii is making it easier by offering a suite of tools that tracks visitor movement. Records visitor behaviors, asks visitors questions, captures their email, and test their design and UX preferences.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is ABlyft and how does it work?
ABlyft is an A/B testing platform designed for professional marketers and developers. This platform readily fits the privacy needs of specialists while providing lightning-fast findings. The platform also provides the greatest capabilities for putting one's studies into action. ABlyft has been chosen by several well-known brands, including Harper Bazaar, Elle, Instyle, Hiscox, and others. The best features of this A/B testing platform are its data security and privacy adherence, as well as its performance and efficiency. For sustained serious experimentation, data and privacy protection are critical. Thus, to get accustomed to the changing requirements, ABlyft was built. The programme is delivered quickly and without latency, making it ideal for user experience. Anyone may test their ideas using this platform as it has heavily focused developers and powerful editors making the process simple. ABlyft is reasonably priced and allows customers to offer high-quality work when needed.
Read MoreSW Score Breakdown
Typical Features
The Average Cost of a basic AB Testing Software plan is $29 per month.
37% of AB Testing Software offer a Free Trial , while 15% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Optimizely
|
98 | 4.3 |
AB Tasty
|
96 | 4.5 |
Kameleoon
|
94 | 4.7 |
Convert Experiences
|
90 | 4.7 |
SplitMetrics
|
89 | 4 |
SiteSpect
|
89 | 4.3 |
Omniconvert
|
88 | 4.3 |
VWO Testing
|
87 | 4.4 |
Zoho PageSense
|
87 | 4.1 |
Google Optimize
|
87 | 4.2 |
A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desired
outcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.
Typical Features
Allows you to serve different versions of a page to a different set of audience
Splits web traffic among the different variations of a webpage being tested
Allows testing different variations of multiple webpage elements to find the best one among them
Helps in knowing if the result achieved by testing the data is statistically significant or not
A webform or a popup which can be used to capture the lead or ask user his preferences
Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Allows the user to test the application at the scheduled time
Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
Heatmaps show where users have clicked on a page
Optimize survey response rate with A/B testing
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