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This eBook is WebEngage’s attempt to assist the marketers with such questions. They have studied and analyzed 243 large consumer brands, over 10,000 marketing campaigns and over 2 billions Web Push notifications to gather insights for you across different industries and use-cases. These never-seen-before data will help you make bigger and better decisions for your next Web Push campaign. And it will also make you Web Push Wizardof your team.
Table of contents
Web Push Notification
Tl;Dr
Web Push Prompts And Opt-Ins
Number Of Prompts For An Opt-In
Time Performance
Device Performance
Browser Performance
Type Of Opt-In Performance
Web Push Engagement
Time Performance
Device Performance
Browser Performance
Campaign Performance
User Performance
Web Push Copy
Word Count Performance
Type Of Copy Performance
Web Push Vs Other Channels
Channel Performance
Channel Engagement Performance
In A Nutshell