Bitly Pricing, Reviews and Features (February 2024)

About Bitly

Bitly is a URL-shortening software that helps organizations generate and share customized links at scale. This software allows them to change the destination URL for short links, including QR codes. Users can edit the second half of individual links to provide a better preview of the content their audiences are about to view. Brands can assign individual URLs to any of their links in real time and scale and automate workflows with the solution's APIs and 700+ integrations. With Bitly, they can create and share custom short links through SMS or assist social influencers with custom referral links. Every link is encrypted with HTTPS to ensure adequate protection against all kinds of third-party tampering. Organizations can replace "bit.ly" in their links with their preferred name and take charge of their content to enhance trust and validation levels between the brand and its audience. This software combines custom domain setup and comprehensive link management in a single space.

Screenshots & Videos

Pricing

Free Trial Not Available
Starts at $21.0. Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

98%
Reviews

96%
Momentum

68%
Popularity

98%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

Online

Bitly Awards

# 1 Most Worthy Software URL Shorteners
Q3 2021

# 1 Fastest Growing Software URL Shorteners
Q3 2021

# 1 Most Popular Software URL Shorteners
Q3 2021

# 1 Most Worthy URL Shorteners
Q3 2019

# 1 Fastest Growing URL Shorteners
Q3 2019

# 1 Most Popular URL Shorteners
Q3 2019

# 1 Most Searched URL Shorteners
Q3 2019

Bitly Features

Show Feature Explanation

Show Missing Features

URL Shorteners Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

98%

UTM Builder

Enables you to create links with embedded UTM parameters. Comes very handy in setting up, tracking and analyzing campaigns.

URL Shortening

Enables you to convert any long URL to an extremely short link

Link Retargeting

Helps you to retarget people who have clicked on the link

Link Branding

Customized shortened URLs built around a brand or product name

Link Analytics

Helps you analyze the performance of the shortened URL such as clicks and social actions on the link

Broken Link Notification

Discovers broken URLs and notifies instantaneously or through a report.

Bitly Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based / Subscription )

Pricing Plans

MONTHLY YEARLY

Free Free

Features

Custom Back-half : 50 per month
Link Creation : 1,000 per month
Link Clicks : Unlimited
Link Tags
Bulk Link Tagging
Link Filtering
Social Posting
Link History : 30 Days
Link Reporting : 30 Days
API Rate Limit : Standard
Integrations
Web Browser Extensions
Mobile App
API v4
Device-Specific Web Access
2-Factor Authentication (2FA)
Help Center

Basic $21.00 $35.00 per month

Features

Up to 1,500 branded links / month
Branded Link Redirects : 10
bit.ly Link Redirects : 5
Custom Back-half : 1,500 per month
Free Custom Domain
Domain Finder
Domain 1-Step Setup
Domain Guard
Domain Root Router
Domain 404 Error Fixer
Link Creation : 1,500 per month
Includes features of Free plan, plus
CSV Bulk Shortening : 100 links/csv
QR Codes : Bitly Branded
QR Codes Download Format : PNG
Link History : 30 Days
Link Reporting : 30 Days
Data Export
Support : Basic

Premium $199.00 $300.00 per month

Features

Up to 3,000 branded links / month
Branded Link Redirects : 50
bit.ly Link Redirects : 10
Custom Back-half : 3,000 per month
Includes features of Basic plan, plus
Link Creation : 3,000 per month
Mobile Deep Links
CSV Bulk Shortening : 3,000 links/csv
CSV Bulk Export
QR Codes : Standard
Campaigns
UTM Builder
Bulk Import to Campaigns
Export of Campaign Data
Link History : 1 Year
Link Reporting : 60 Days
Dashboard Reporting : 60 Days
City-Level Data
Device-Type Tracking
Mobile Deep Link Reporting

Enterprise Custom

Features

Up to 10,000+ branded links / month
Branded Link Redirects : 10,000/mo+
bit.ly Link Redirects : 50
Auto-Branded Links : 10+
Custom Back-half : 10,000/mo+
Custom SSL Cert (Available for Purchase)
Includes features of Premium plan, plus
Link Creation : 10,000/mo+
CSV Bulk Shortening : 10,000+ links/csv
Color QR Codes
QR Codes Download Format : PNG or SVG
Parameter Passing (Available for Purchase)
Link History : 2 Years
Link Reporting : 90 Days
Dashboard Reporting : 90 Days
API Rate Limit : Higher Limits Available
Webhooks
SLA Uptime : 99.9%
Branded Link Hub (Available for Purchase)
Group Permissions
User Management
SSO Self-Service Setup
Support : Priority
Account Management : Assigned
Onboarding & Setup : Personalized

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 01/09/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Bitly Pricing.