Customer Data Platform (CDP)

Zeotap software is a customer intelligence platform (CIP) that significantly helps industries to precisely understand their customers and forecast behaviors to offer more meaningful user experiences. This software allows business brands to create a center of first-party data to win the expectations of new customers and enhance their loyal support. Zeotap comprises independent, but incorporated modules that include customer data integration discover enrichment, resolution, modeling or analytics, and activation to more than 100 partners in the marketing campaign. Zeotap software offers the 360-degree view of reality with privacy at its utmost concern. Moreover, it vigorously balances the customer's demand for personalization with the political demand for compliance. Top brands, publishers, and agencies make use of this ultimate software due to its flexible tools and smart features like audience builder, data enrichment, and GDPR compliance. It deploys the data to offer more proficient marketing, maximize retention, acquisition, and customer lifetime value. It further enables email marketing, data cleansing, data orchestration, multi-step marketing, behavior tracking, and hyper-targeting. Zeotap software follows the quotation-based pricing strategy.

Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns, making things simple and easy. It helps brands and businesses understand their customers better by analyzing customer behavior. It provides users with a platform where they can gain access to several individual-level attributes to feed analytics such as modeling environments, data lakes, and business intelligence tools. It gives important business insights about customers by empowering users with reporting, data visualization, and fast SQL. Compliance teams can also use the platform to keep important assets safe and secure at every stage. Users can pull up customer information from every system, making it easy to collect and deliver relevant data for audits. The system comes with AI-powered models that are fine-tuned to the changing customer behavior to help brands stay on top of the game.

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

LeadBoxer is an appropriate lead intelligence and customer management software that aids organisations to identify important business facilities while adding constructive insights into the sales workflow. It serves as a workflow optimisation platform, helping with customer identification as well. LeadBoxer uses big-data technology that effectively identifies, enriches and segments leads and customers in real-time. Also, users can depend on the same to tackle several lead and customer intelligence problems as per convenience. An out-of-the-box integration facility offered by the platform allows users to collect data and combine it with pre-existing workflow in no time. LeadBoxer prioritises flexibility by supporting a wide variety of workflows, several data sources and tool-stacks. The software can work seamlessly, covering leads, customers and accounts of all sorts. Addedly, it offers a wide range of manuals, guidelines and tutorials facilitating seamless business process monitoring. Office 365, MailChimp, Outlook and Gmail are some of the external platforms compatible with LeadBoxer.

Arm Treasure Data is a platform that consolidates the customer data from all kinds of offline, online, and IoT devices to provide important business insights that are needed for propelling the growth of the business. It is an independent CDP which is proven to solve even the most complicated data issues for any enterprise. Ingesting all types of data is extremely convenient, with over 150 schema-flexible connectors that can work with all existing technologies. Their dedicated development teams constantly develop and maintain these ready-to-use connectors. The tool also offers enterprise-level security, continuity, and scalability, which allows the companies to utilize the full potential of the customer data to provide exceptional brand experiences. Some of the key advantages of the platform include capturing online and offline customer interactions, understanding precise details of how brands interact, increasing the customer engagement as well as brand loyalty, and providing personalized content for engaging the customers in the right way. All these features allow the brand to grow their business and also quantify their success.

Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth.

Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions.

Evergage is a leading salesforce interaction management and personalization solution developed to make one-on-one engagement easy and effective using AI-powered technology. It enables you to obtain detailed insights on your customers and to deliver cross-channel experiences with personalization with Artificial Intelligence. With Evergage, you can automatically catalog all of your content and products including your metadata and capture details of weather, industry, geo-location, company, and much more. You can additionally monitor digital behavior and join it with offline behavior and email to learn intent, interests, and affinities of your clients. Evergage further enables you to extract transaction data and attributes from any source with the use of API, ETL, JavaScript, and connectors. Users can make use of sophisticated AI and real-time segmentation; recommend content and products to customers, customize, manage, and tune the algorithms according to your personalization. Users can also guide their customers to follow the most feasible path and connect both their offline and online moments. Evergage offers an easy-to-use mobile app to trigger personalized messages and track customer experience apart from a free trial version of the platform to try out its various professional features.

Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business.

Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era.

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available.

Adobe Experience Platform is the first intent-built customer experience management software ideally suited to all types of businesses. This software aims at acquiring data from various sources to create and improve real-time customer profiles. Adobe Experience Platform is an open system that transfigures all the user's data, Adobe, and non-adobe, into powerful customer profiles that promptly update and utilize artificial intelligence-driven insights to help users produce the right and meaningful experiences across every social media channel. With its open and extensible architecture and continuous intelligence, this Adobe experience platform generates personalized customer experiences at the enhanced reality. It makes data more precisely understood through data validation and standardized XDMs. With customer profiles, users can begin personalizing experiences and activate profiles across channels and devices with the Adobe experience platform's dynamic identity graphs. The Adobe experience platform deploys faster and automatically utilizes powerful open APIs to pen scripts. As all the technologies are built on one platform, meaning all the product is created to operate together to deliver ultimate experiences. Adobe experience platform uses the quotation-based pricing strategy.

CustomerLabs CDP lets marketers track, unify, segment & sync customer data. All this without writing a single line of code. Capture specific website events that make the most sense for your marketing using Action Recorder. A point-click tool for marketers to collect website customer behavior data quickly. Combine customer touchpoint data from multiple sources such as email marketing tools, CRMs and service platforms using webhooks.

ActionIQ enables users to align their process, people, and technology which allows them to deliver exceptional customer experience across every touchpoint. The tool is designed with a data-driven technology that changes the way companies think about the digital transformation, customer journey, customer engagement, and the value of customer data as a core corporate asset. Using the in-built ActionIQ Customer Data Platform (CDP), large organizations can solve chronic customer data fragmentation and thus gain customer intelligence which is needed to co-ordinate experiences across all their brand touchpoints. They help users build an omnichannel smart hub stack that unifies data and empowers teams with the real-time insights they require. The platform lets users gain a deep understanding of their customers which enables them to deliver trust-building and profitable customer experiences at scale. Using ActionIQ, users can drive incremental revenue, hard cost-savings, and achieve new business models while attracting, retaining, and converting more customers.

Hull is a part of message bird company which provides a workplace where you can reinvent and distribute well-founded, faultless, and complete customer data to all your teams. With the use of Hull, you can combine your customer data from any software and can database on the Hull by making an easy master profile. Hull is helping the users to gather their customer’s data in one place, which results in the establishment of better and meaningful relationships with your customers. It also provides a feature that can be used to synchronize all customer data across all your tools in real-time. Additionally, you can capture your customer data in one unified profile with unlimited storage and easily track data with its API and SQL promoter. Suppose you are looking for a one-stop solution for all your customer data. In that case, Hull can be an excellent option as it facilitates you to transform all your customer’s data with a simple javascript and robust real-time editing environment.

Leadspace is the leading B2B Customer Data Platform (CDP) helping companies take back control of their marketing and sales data. Artificial Intelligence (AI) that transforms data into clear next-step recommendations, including who to target, how & when. Turnkey integrations into Sales, Marketing & Digital Ad platforms to ensure omnichannel execution & alignment. Personalized engagement at every touchpoint with automated persona segmentation. Know your prospects & customers inside-out with unmatched B2B data coverage.

Lemnisk is a marketing automation platform that provides outstanding client experiences based on customer data for positive outcomes. It brings together customer data from many sources to provide a single customer view for each user for better conversions, retention, and growth. With Lemnisk's Customer Data Platform, you can super-customize experiences across favored consumer channels. Lemnisk is BSI-accredited and has ISO 27001 and ISO 27018 compliance certifications as data privacy and security are crucial for businesses. The platform offers ‘Ramanujan’ which is a prediction layer that integrates the Lemnisk CDP with the capabilities of artificial intelligence. You can use Ramanujan, which is incorporated right into the platform, to enhance digital engagement and consumer conversions right away. You can create a single unified perspective of the user by combining data from many sources and keep your information safe using Lemnisk. The platform offers real-time predictive segmentation to aid marketers in customizing their campaigns for the proper target group and engaging them via the appropriate channels. Additionally, Lemnisk's AI-powered channel orchestration enables you to analyze channel propensity and user behavior in real time.

Stratifyd software is an AI-powered platform tool used to analyze customer feedback in real-time. Ingest data from unlimited sources and automate data analysis. Visualize customer feedback in omnichannel insights in minutes. Enhance your CX, products, and services, and increase revenue. Small, Medium and Large companies make use of the software.

Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences. Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.