Typical Features
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Smartlook and how does it work?
Smartlook is a handy tool for understanding how customers interact with your website or Android and iOS app. This analytics solution tool can help figure out the 'Whys' behind every user action. Smartlook presents a central dashboard that displays data in an easy-to-understand manner while making team collaborations quick, simple, and convenient. This dashboard promotes data-driven decision-making for various stakeholders, including marketers, managers, UX designers, developers, and more. Smartlook has proven to reduce churn rates significantly, boost conversions, identify and fix bugs, and improve UX. Some key features of Smartlook include, view recordings, create heatmaps, build conversion funnels, use automatically tracked events.
Read MoreSW Score Breakdown
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Hotjar and how does it work?
Hotjar aims to help businesses better understand customer behaviour on the user website front end using a plethora of tools such as heatmaps, visitor recordings, conversion funnels, feedback and surveys. Heatmaps help users understand what customers want, care about and do on their websites by visually representing their clicks, taps and scrolling behaviour, which are often considered the strongest indicators of visitor motivation and desire. It enables users to see recordings of real visitor behaviour on the website. Conversion funnels allow them to figure out where their potential clients are dropping off. Hotjar provides detailed page-wise data and presents it in a visual, simpler, and intuitive format. Another feature, form analysis allows them to Improve online form completion rates by monitoring which fields take too long to fill, which are left blank, and the reasons visitors abandon a form and a page. Lastly, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website.
Read MoreSW Score Breakdown
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is FullStory and how does it work?
Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website, depending upon the level of interaction made. You can analyze the reports by filtering the results on the basis of filter like Top users, the device used, etc. Fullstory can also record the entire user session so that you never miss any detail of how user interaction. Alongside the user’s interaction, it also records and detects errors in JavaScript console logs. Concerning the user’s privacy, it prevents collecting of sensitive user's data like location, IP address and web domain. It also identifies error/dead clicks, bugs, and pop-ups that degrade the user’s experience. Minute details like rage click and thrashing mouse also taken into account by the software. Moreover, you can also export CSV userlist for your searches and segments. Lastly, you can share the reports with other team members using the ‘Collaborate’ feature.
Read MoreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Crazy Egg and how does it work?
Crazy Egg is one of the most popular heatmap software available in the market. It offers you a thorough insight of how your website visitors are interacting with the content present on your website. Not only a simple heatmap of the number of clicks, but Crazy Egg even shows visual reports of the scroll, pointer hovering over contents and how your customers are responding to different elements of your website. With all these, you can have an in-depth knowledge of how your landing page design is performing. Based on the data offered in the form of heatmaps, you can re-customize your website, alter contents and add/change modules based on the visitor's preference. Crazy Egg also provides entire user session recordings by which you can investigate how people browse your website and what irritates them the most. You can also dwell into different segments like new visitor, active visitor, etc and can even filter the results. Worth mentioning, it also offers integration of A/B testing.
Read MoreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Plerdy and how does it work?
Plerdy is a set of tools for website UX, SEO, and CRO improvement. With Plerdy, a click heatmap is a tool that shows how users behave when they visit a web page. This data reflects the most often clicked elements, scroll depth, accessible parts of the page, and click sequence. The session recording videos help to see how visitors navigate and replay their important decisions to notice every move and action. The SEO checker is much helpful in monitoring the position of a website in search results depends on dozens of SEO indicators. Plerdy follows current signs and compares them to the previous data. Plerdy allows you to set up Conversion Funnels for your website to see visitors' paths to conversions, define website mistakes, and reasons they're dropping off. The Pop-up forms and NPS tool can generate more leads, grow a contact base, and inform users about special offers or other events.
Read MoreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Mouseflow and how does it work?
Mouseflow is one of the feature-rich heatmap tools that track the activity of website visitors and offer you a detailed insight. The heatmaps offered by Mouseflow are build using tracking visitor’s interaction with the website that includes touch/click, scroll, engagement with particular content, etc. The insights offered can further be segmented on the basis of device used to visit the website, visitor’s location and a few more filters. You can detect the reason behind the frustration of a potential customer, javascript errors, friction and disturbing pop-ups that are hampering the growth of your business. It also comes with onboard recording functionality, using which you can record visitors session. This obliterates the need for any guesswork and you can be precise of where the action should be taken. Mouseflow also offers funnelling if you need to track the page-to-page activity of customers and monitoring of filling of forms. Furthermore, you can create custom surveys in order to take visitors feedback.
Read MoreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Lucky Orange and how does it work?
Lucky Orange offers you visual reports as heatmaps of how your customers are interacting with your website. It presents dynamic heatmaps that show the level and degree of interaction of visitors on your website and allows you to sort results with different parameters. You can view the heatmaps of visitors on the basis of location, the device used, browser and much more. These insights of website help you in understanding how your website contents are performing with respect to their position. The heatmap is furnished using bright colours, in which warmer colours like red and yellow are the areas of more interaction, while cooler tones like blue shows dormant segments of the website. Moreover, Lucky Orange has the feature to record the entire activity of every visitor so that you can decipher why the visitors are not converting into customers. It also comes with integrated chat functionality and equips a feature called ‘Polls’ for customer feedback and making sessions more interactive. Moreover, it also comes with the integration of A/B testing.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Inspectlet and how does it work?
Inspectlet is a multi-purpose heatmap software offering detailed insight of visitors activity on your website. The first and foremost feature is Eye-tracking Heatmaps that shows the type and degree of interaction of your visitors to elements of the website. The heatmaps are generated by tracking mouse movements of a particular session, which also includes the generation of scrollmaps and clickmaps. For more precision, you can also get recorded sessions of every visitor. This will help you sort the contents which are more engaging than others and the elements of your website that offers friction to the visitor’s browsing experience. Furthermore, you can filter the results (both in heatmaps and recorded sessions) on the basis of source, visitor’s device, location. This also extends to funnelling that shows how many visitors added products in their car, dwelled deep into the website, etc. You can also furnish first-hand knowledge of javascript errors and the performance of forms employed on the website. It also has A/B testing integration, so that you don’t have to switch between two different platforms.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is VWO Insights and how does it work?
VWO Insights is cloud-based software that assists eCommerce organisations in analysing the behaviour of website visitors, diagnosing problems, and fixing them to improve the overall customer experience. Organizations can record consumer mouse trails to access visited webpages, time spent on a webpage, and drop off rates using the screen recording module. Administrators can use heatmaps, click maps, scroll maps, and element lists in VWO Insights to visualise click and scroll behaviour. The survey module enables analysts to design on-page surveys and feedback forms, including ratings, checkboxes, drop-down menus, multiple choice questions, and more, for desktop, mobile, or browser-specific use. It enables staff to set up analysis funnels to produce behaviour analytics based on pre-defined criteria, such as link clicks, engagement on particular web pages, revenue generated, and forms submitted, among others. Businesses can combine VWO Insights with a variety of third-party programmes, including WordPress, Magenta, Shopify, and Clicktale, thanks to the API it provides. Additionally, it enables users to categorise website visitors depending on a variety of factors, such as repeat or new visitors, localities, preferred languages, and operating systems.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Cux.io and how does it work?
Cux lets developers test their product on every life cycle stage from mockups to launched sites. It tracks the website visitors with real-time streams of their visits along with clicks, scrolls, zooms, mouse movements and more. This helps to identify bottlenecks, improve conversion rates and build a clearer picture of how the users see and experience the website page. Cux analyzes every minute detail that is significant and helps to optimize the conversion rate of web pages. This is done by understanding the conscious and unconscious behavior of visitors and providing marketer critical data about user behavior. With features such as heatmaps, they can see how visitors navigate through pages and groups of identically designed pages or categories. Real-Time browsing sessions deliver a clear picture of what is and isn’t working on the website. Developers can then make changes accordingly to achieve more human-centric websites that customers will love.
Read MoreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is LiveSession and how does it work?
LiveSession easily searches, segmentizes, and replays high-quality session interactions to analyze customer behavior across user sites and apps. It records how a user interacts with a user’s website and tracks its entire journey through. This helps users to improve their conversion rate, provide better IT and customer support and also helps them debug applications. The dashboard can be customized using multiple filters for the parameters which are most important. Multiple segments can be filtered to provide valuable insights out of huge data clutter. LiveSession also helps you determine which users got frustrated after multiple clicks and dropped out, thereby allowing them to optimize that element of their website. It also helps track users who encountered a Javascript error after logging into their website. LiveSession has multiple advantages which bypass any single fixed area of business. It helps developers to improve user experience on the website, allows marketing to understand how the user interacts with the website. It thereby increases the conversion rate and also enables customer service to learn about user behavior.
Read MoreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is TruConversion and how does it work?
TruConversion is a simple, accurate funnel tracking and optimization software that tells you what's working, what's not, and how to fix it. TruConversion is an all-in-one analytics and feedback application that sees what your website and mobile visitors are doing, so you can make tiny tweaks to boost your conversions. TruConversion is the easiest way to get customer insignt without having to ask them.Here's what makes TruConversion the most powerful and user-friendly tracking tool in the market: every report comes with a unique share link that you control. Turn it on to share with your boss, team, or client. Don't want them to see it anymore? Just toggle it off and you're covered. Triggering a poll or survey has never been easier - we let you choose from 17 different trigger options to make sure your qualitative data is coming from the right audience.
Read MoreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Deepneurals and how does it work?
Deepneurals software is an Behavioral Data for Ad Retargeting for to optimize conversion behavior. Measure events like clicks, pageviews, sessions data to predicting intent is real-time for facebook pixels. The software offers a ad-quality score to measure the cost-per-acquisition / cost-per-impression. Segments convert and export the data via Dashboards to measure the workflow of business.
Read MoreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Email Heatmaps and how does it work?
Email Heatmaps software is a platform used to analyze the results of your email marketing campaigns with clicks. The software offers tools to connect your email marketing platform and compare two campaigns side-by-side. It connects with Mailchimp, Active Campaign, GetResponse, and more. Marketers, Small and Medium companies make use of the software.
Read MoreSW Score Breakdown
75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Attention Insight and how does it work?
Attention Insight is a highly regarded platform for curating heatmaps that are based on AI-driven pre-launch analytics. The analytics help client organisations to understand what their customers exactly want. Having a good knowledge of this, it becomes increasingly convenient for them to incorporate the modifications before the design is officially launched. Attention Insight enables clients to find out if the ads, landing pages, applications and package designs will perform well or not. The performance heatmaps bring forth the potential red flags in case of performances right during the design phase. This enables the organisations to run a trial design before publishing the final one and expecting organic results. The algorithm utilises both warm and cold subtle shades to curate the heatmaps, with areas requiring attention being marked with bright shades. Defining an area of interest manually lets the platform retrieve the exact percentage the field receives as well as requires. The interest areas are mostly concerning the objects that clients want to test the designs of.
Read MoreSW Score Breakdown
75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is SquidVision and how does it work?
For webmasters looking to gain insight into the success of their website, SquidVision offers an easy-to-use tracking solution. By installing a tracking code on both the website and goal conversion page, SquidVision can precisely track conversions, clicks, signups, and revenue from every button and link on the website. To get started, simply enter the page URL into the SquidVision dashboard and the software will start tracking the data. This valuable data can be used to understand which buttons and links are most successful, or to see how changes to the website affect overall performance. With SquidVision's detailed tracking, webmasters can easily monitor the success of their website.
Read MoreSW Score Breakdown
70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is WebTrackFlow and how does it work?
Discover the secret to boosting their website's conversions: WebTrackFlow! This innovative web application gives they the in-depth insights and performance metrics they need to optimize content, design decisions, and user experience. Get quick feedback from website visitors and website analytics. Heatmaps illustrate user click and mouse movement with graphical representations of the most frequently used features and navigation paths on their website. Recordings view each of their visitors’ interactions with the website so that they can gain valuable insights that boost conversions. Gain actionable insights with features such as mouse tracking, screen analytics, and analytics reports. Comprehensive metrics give key insights into how to optimize website performance, improve the user experience and make decisions on content creation and design. WebTrackFlow gives they an edge in the digital landscape, helping them improve website conversions and make the most informed decisions for their business. Become their business's most informed decision-maker for improved performance and competitive advantage. Get WebTrackFlow today!
Read MoreSW Score Breakdown
The Average Cost of a basic Heat Map Software plan is $39 per month.
70% of Heat Map Software offer a Free Trial , while 52% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Smartlook
|
98 | 4.5 |
Hotjar
|
98 | 4.2 |
FullStory
|
96 | 4.4 |
Crazy Egg
|
94 | 4.4 |
Plerdy
|
92 | 4.6 |
Mouseflow
|
90 | 4.6 |
Lucky Orange
|
89 | 4.4 |
Inspectlet
|
87 | 4.1 |
VWO Insights
|
86 | 0 |
Cux.io
|
84 | 4.9 |
Heatmap Software helps businesses to assess the performance of their website, notably, the performance of different segments on the site. A heatmap software tracks the entire activity of the users in all session to generate a heatmap. The heatmap is usually made using colors of different temperatures and tones, in which warmer colors like red, orange and yellows highlight the area of higher interaction, while more refreshing colors are used for less interactive segments. This can help the website manager to make necessary and immediate changes to the webpage to increase the interaction level of the visitors. Almost all the major heatmap software available in the market, also offer a session recording option. This is used to record each user session, which proves to be beneficial as it displays interaction with inch precision. Most of the heatmap tools also offer filters to view report based on region, the device used, etc. and identifies pages/parts responsible for the backdrop of visitors.
When it comes to feature offering, most of the heatmap software generally offers all the essential features. Affordability is one thing, but one must ensure that the particular heatmap tool is helping in the growth of business or not. In order to do that, you must provide a few things before purchasing any heatmap software.
Typical Features
Enables one to record remote access, support sessions, and meetings
Helps to identify pages/parts of your website responsible for the drop of a potential customer
Offers to filter the results based on regions, devices and other criteria.
Offers to check the performance of the forms and identify the fields negating visitor's interest
Used to share the heatmaps, recorded sessions and other analytics with your team for coordination
View real-time live interaction of visitors on the website
Helps the website owner to receive customer feedback directly from the website
Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.
Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
Enables optimization of contents/elements of your website without using any third-party application
Helps to detect any error in JavaScript that is resulting in bugs on the website
Compares two versions of your website to see which one performs better
Enables website manager to chat directly to the visitor in order to address his/her query
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