How marketing automation helps you engage customers

Table of Contents

Marketing Automation Isn’t Just for Lead Generation

Customer Acquisition is Expensive; Customer Retention is Profitable

Customer Engagement is Critical

Lead Scoring … It’s So Much More Than a Tally

For Customers, It’s a “Customer Engagement Score”

The Possibilities of Customer Engagement Scoring with Marketing Automation

Step 1: Build Your Customer Organization Chart and Buyer Profiles

Step 2: Know Your Customer Lifecycle from Their Perspective

Step 3: Determine Helpful Content by Role and Lifecycle

Step 4: Test Your Assumptions – Contact Your Customers 

Step 5: Check Your Data

Step 6: Design Content Tracks and Automated Programs

Step 7: Create Your “Engagement Score” Matrix

Step 8: Measure and Adjust

It’s Time to Get Serious About Scoring Customer Engagement