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Home/Marketing Automation Software/Downloads/How to Measure the Success of Your Marketing Automation CampaignUpdated on: February 9, 2024

How to Measure the Success of Your Marketing Automation Campaign

by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY

In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.

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What's Inside

Table of contents

How to Measure the Success of Your Marketing Automation Campaign

Step 1: Calculate your customer lifetime value

Step 2: Drive prospects to your website

Step 3: Optimize your landing pages

Step 4: Calculate your cost per sale

Action steps for you

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