MailChimp Pricing, Reviews and Features (February 2024)

About MailChimp

Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone.

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Pricing

Free Trial Available
Starts at $9.29. Offers Free-forever plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

100%
Reviews

94%
Momentum

76%
Popularity

94%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

MailChimp Awards

# 9 Fastest Growing Software Email Marketing Software
Q2 2023

# 5 Most Popular Software Email Marketing Software
Q2 2023

# 1 Most Worthy Software Email Marketing Software
Q1 2022

# 4 Highly Rated Software Email Marketing Software
Q1 2022

# 1 Fastest Growing Software Email Marketing Software
Q1 2022

# 2 Most Popular Software Email Marketing Software
Q1 2022

# 1 Most Worthy Email Marketing Software
Q4 2020

# 1 Highly Rated Email Marketing Software
Q4 2020

# 1 Fastest Growing Email Marketing Software
Q4 2020

# 2 Most Popular Email Marketing Software
Q4 2020

# 1 Most Worthy Email Marketing Software
Q3 2019

# 3 Highly Rated Email Marketing Software
Q3 2019

# 1 Most Popular Email Marketing Software
Q3 2019

# 1 Most Searched Email Marketing Software
Q3 2019

MailChimp Features

Show Feature Explanation

Show Missing Features

Email Marketing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

100%

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Free Stock Photos

Provides a library of free stock photos for commercial use

MailChimp Pricing

Free Trial

Available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

Free Free

For 500 Contacts

For new marketers with big ideas who want to get online, build an audience, and start growing on day one.

Features

Email
1-step automations
Subject line helper
1 Audience
Signup forms
Marketing CRM
Up to 500 contacts
Landing pages
Social posting
Facebook ads
Instagram ads
Postcards
Creative Assistant
Websites and domains
Content Studio
Basic email templates

Essentials $9.29 $9.29 per month

For 500 Contacts

For marketers who want to build relationships and grow sales with more email sends, customized branding, and 24/7 support.

Features

Automations
Email scheduling
A/B testing
3 Audiences
Marketing CRM
Behavioral targeting
Signup forms
Up to 50,000 contacts with our $350/mo tier
Landing pages
Social posting
Facebook ads
Instagram ads
Postcards
Websites and domains
Creative Assistant
Content Studio
100+ pre-built email templates
Remove Mailchimp footer

Standard $13.87 $13.87 per month

For 500 Contacts

For experienced marketers who want to scale and save time with advanced automation features and more data-powered tools.

Features

Customer Journey Builder
Multiple starting and branching points
Pre-built journeys
Custom-coded templates
5 Audiences
Behavioral targeting
Marketing CRM
Signup forms
Up to 100,000 contacts with our $700/mo tier
Facebook and Instagram ads
Retargeting ads
Social posting and scheduling
Campaign Manager
Websites and domains
Landing pages
Postcards
Creative Assistant
Dynamic content
Personalized product recommendations
Send Time Optimization
Customer lifetime value and purchase likelihood

Premium $277.39 $277.39 per month

For 10,000 Contacts

For advanced marketers who want our most sophisticated growth tools, plus priority phone support.

Features

Customer Journey Builder
Multiple starting and branching points
Pre-built journeys
Custom-coded templates
Multivariate testing
Unlimited audiences
Advanced Segmentation
Behavioral Targeting
Marketing CRM
Up to 200,000 contacts with our $1,510/mo tier
Facebook and Instagram ads
Retargeting Ads
Social posting and scheduling
Campaign Manager
Websites and Domains
Landing pages
Postcards
Prioritized phone support
24/7 email support
Live chat
Knowledge Base and Marketing Glossary

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 25/03/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MailChimp Pricing.