Marketing Automation Platform Buyer’s Guide

by Scribe

This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether a specific marketing automation solution can provide you with the tools necessary to achieve your business goals, What questions to ask potential vendors in areas such as email compliance and delivery, data management and campaign management, How to assess what life will be like after your purchase - from implementation to ongoing use.

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What's Inside

Table of contents

About the Supplier

Implementation and Support

Data Management

Campaign Management

Email Compliance and Deliverability

Sales Support

Conclusion

About Scribe Software

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