86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is ActiveTrail and how does it work?
ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is SimplyCast 360 and how does it work?
SimplyCast 360 is an all-in-one marketing automation software solution that enables you to build personally-targeted campaigns in minutes. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships. SimplyCast 360 allows you to easily map out and automate communication processes in order to make day-to-day communications, marketing efforts, and internal processes more efficient.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is RD Station and how does it work?
RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Plezi and how does it work?
Plezi is a software for B2B automation. It helps companies with inbound marketing by assessing their goals and interests. It pushes content automatically which is effective and relevant. Plezi further understands the market as a whole and attracts larger traffic to the company's websites. Furthermore, it provides support leads that accelerate sending of the correct content at the appropriate time. Plezi also improves the buying cycle by providing enhanced monitoring of the lead lifecycle. Also, it synchronises the data of a company with its CRM. It helps companies by guiding them on publishing, automating and promoting each and every piece of content. Plezi analyses the industrial status and further shows the steps to take in order to produce and deliver outstanding content. It has features that provide automated workflow instead of obsolete manual workflow. This helps to find lead actions online in real-time hence enabling data to send content most appropriate accordingly.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Platformly and how does it work?
Platformly is a marketing automation and business management solution that helps organizations capture and nurture individual leads, understand customers’ journey and generate revenue. The in-built business dashboard within the particular, helps users receive real-time insights into their business data, enabling them to make smarter business decisions in the long run. The link tracking feature provides an additional advantage to understand customer behaviors. Besides, a lead scoring system within the particular, offers absolute flexibility to the sales teams approving greater business. Platformly, helps organizations segregate valuable leads in less time. Through email marketing, they can send the right message at the right time to the right individual. Drag and drop enabled marketing automation feature within the software, helps organizations automate their client engagement levels, including factors like sending welcome emails, text messages, birthday coupons etc. Moreover, it supports seamless integration with multiple useful applications like Zapier, SERPed.net, JotForm, Google Analytics increasing the overall flexibility and adaptability.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is zigihub and how does it work?
zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc. zigihub mobile app not only enables sales teams but tracks all their activities to get the best performance. Integrated with google maps, zigihub sales app ensures that the time of sales people is spent effectively. zigihub is a platform developed and marketed by Kloutix Solutions Pvt. Ltd.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Emfluence and how does it work?
The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Retention Science and how does it work?
Retention Science facilitates exclusive email marketing automation aimed at e-commerce organisations. The platform is essentially AI-driven and it personalises the messages according to the relevant interests of the customer recipient. This, in turn, eliminates possible time consumption in guesswork, saves a lot of time and boosts the retention capacity through email marketing for the brand in concern. Again, thanks to the AI, Retention Science analyses provided data in a manner that allows it to learn, modify and optimise emails before sending them to the recipients. The intelligent lifecycle automation ensures that no conversation opportunities are allowed to pass by. Retention Science further enables clients to establish connections at every minor step that begins right from welcoming new customers and encouraging repeat purchases. The AI engine predicts ideal subject lines, email content, expected delivery time and relevant product recommendations that ultimately lead to an enhanced amount of revenue generated. The automation workflows can be customised using the drag-and-drop builder, enabling clients to curate flexible campaigns.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Zoho Marketing Automation and how does it work?
Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation.
Read MoreSW Score Breakdown
Zoho Marketing Automation Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Upland Adestra and how does it work?
Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Aritic PinPoint and how does it work?
Aritic PinPoint is a full-stack marketing automation platform that automates the entire business funnel seamlessly. From generating new and quality leads to converting them into brand advocates this platform does it all. The round-the-clock support team of Aritic PinPoint helps industries to create marketing efforts and processes seamlessly. This platform creates unique automated users’ experience workflows to attract and connect leads across multiple online avenues. Also, by elevating the marketing approach, Aritic PinPoint transforms these potential leads into regular customers. Further, this platform uses its bi-directional native CRM integration system to harness the potential of good marketing automation, thus rapidly establishing relationships between prospects and customers. Aritic PinPoint’s marketing automation tools offer detailed performance data, enabling marketing teams to streamline and align several campaigning strategies. This would help the organisations in particular to get higher marketing returns. By obtaining dynamic segment lists, this platform helps to send fitting communication and deliver personalised content for potential buyers. Also, Aritic PinPoint features email automation, contact segmentation, anonymous lead nurturing & tracking among other things.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Right On Interactive and how does it work?
The Engagement Package provides marketing automation and social media marketing tracking, along with everything that is included in the Outreach package. The Lifecycle Package is a signature package for advanced marketing teams who are ready to create customers for life. Marketing starts with consistently engaging customers. The first package, the Outreach Package, focuses on email marketing and web analytics. This information will show you how prospects are engaging with your marketing messages and help you win new business.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Ortto and how does it work?
Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Taplytics and how does it work?
Taplytics is an innovative platform for modern AB testing and development. It is known for providing cross-platform AB testing and flag solutions, along with zero bloats to enhance the experiences of modern-day applications. All releases on Taplytics are kept under the client’s control enabling them to test and release or cancel features in real-time. Further, the feature flags are all aimed at necessary development that includes cutting on deployment risks and improving necessary facilities. Also, thanks to the time-controlled feature rollout. Clients are further provided with the liberty to choose from a variety of SDKs, flexible APIs and development solutions for on-premise or cloud issues. Taplytics has made it to the top of the list most of the time thanks to its unparalleled team aimed at customer success. This team ensures around-the-day technical support and therefore, engineering time cuts down to almost fifty per cent. The AI personalisation feature of Taplytics enables clients to get a personalised interface without putting in a single line of code.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Sprout24 and how does it work?
Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Sugar Market and how does it work?
Sugar Market (formerly Salesfusion) helps marketers get their websites discovered by combining social media management, SEO, and SEM tools in a single, all-you-need marketing automation software. Sugar Market gives you the tools to set up multi-step nurture campaigns to reach leads with timely messaging. Know what’s working and what’s not with Advanced Analytics, a powerful BI reporting module included with every package. Sugar Market has native integrations with more CRMs than any other marketing automation platform.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is LeadSquared Marketing Automation and how does it work?
LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger.
Read MoreSW Score Breakdown
LeadSquared Marketing Automation Pricing
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Resulticks and how does it work?
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Jumplead and how does it work?
A perfect marketing automation software for marketers, business owners and start-ups. It is a B2B marketing automation software that brings CRM, email marketing and landing pages at one platform. Keep a track of your lead’s activities and send timely emails which gets triggered automatically depending on the the behaviour of your leads. Jumplead helps you in improving your marketing campaign by ensuring that you deliver a more personalised and targeted communication. The software can also be seamlessly integrated with more than 700 third-party apps making sure that your campaign doesn’t get complicated.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is LeadFox and how does it work?
LeadFox is an all-in-one marketing automation software that allows users to generate new leads and customers automatically. Fitness studios can largely benefit with this software as they can choose to organize campaigns that have been designed specifically for them. LeadFox helps users overcome all business challenges with their affordable marketing techniques and user-friendly software. It comes along with powerful tools that help gather leads. Additionally, features like landing page builder, form builder, pop-up builder, email builder, multiple templates, and responsive designs let one access the app on any device. LeadFox allows users to convert their leads into customers. It supports automated marketing processes, and users can add unique visual automation modules to it. In addition to this, one can analyze, optimize and perform the best practices to expand their customer base effortlessly. SMEs and marketers can easily adapt themselves to these available options. Users can work on this all-in-one platform and scale their business in today’s competitive market.
Read MoreSW Score Breakdown
The Average Cost of a basic Marketing Automation Software plan is $49 per month.
41% of Marketing Automation Software offer a Free Trial , while 19% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
ActiveTrail
|
86 | 4.8 |
SimplyCast 360
|
86 | 4.6 |
RD Station
|
86 | 4.6 |
Plezi
|
86 | 4.8 |
Platformly
|
86 | 4.7 |
zigihub
|
86 | 4.6 |
Emfluence
|
86 | 4.2 |
Retention Science
|
86 | 4.5 |
Zoho Marketing Automation
|
86 | 3.8 |
Upland Adestra
|
86 | 4.5 |
A Comprehensive Guide on Integrated Marketing Commu...
A Detailed Guide on Customer Onboarding
How to Increase Sales Using Marketing Automation So...
A Detailed Guide on Flywheel Marketing
CRM & Marketing Automation: Differences &...
SaaS Companies That Got Funding in 2022
SaaS weekly roundup #31: Thoma Bravo acquires Ping ...
SaaS weekly roundup #23: Salesforce beats market ex...
Top 40 Marketing Metrics to Measure Your Campaign S...
Interview with Rajesh Jain, Founder and MD at Netco...
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
Looking for the right SaaS
We can help you choose the best SaaS for your specific requirements. Our in-house experts will assist you with their hand-picked recommendations.
Want more customers?
Our experts will research about your product and list it on SaaSworthy for FREE.
