84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Marketing Optimizer and how does it work?
Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Ruler Analytics and how does it work?
Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Zymplify and how does it work?
Zymplify is a sales and marketing automation software that helps you find interested customers who are vigorously looking for your products but are unable to reach you. They provide you with goal-oriented toolkits to expand your business reach and make sales with speed. They attract and connect with people who have been looking for the kind of products your company deals in, converting strangers into customers. Zymplify works as a Marketing agent that delivers new customers with the best methodology making your time and efforts vastly proficient. It works in four main steps, research, strategy planning, plan execution and result analysis. It studies the client’s needs and prepares plans to meet their expectations. From prospecting to generating leads to providing contact, they work all-round to help you achieve high sales. The businesses get professional toolkits made after exceptional studies with Zymplify. The platform offers a free demo version to try its premium features.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Webmecanik Automation and how does it work?
Webmecanik Automation is web software that analyzes and records the behavior of your visitors on your websites. Thus, it automatically activates contact and information actions with your prospects and customers according to their profile and their activity. The right content, to the right person at the right time, is the guarantee of growth in your turnover and customer loyalty.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Marsello and how does it work?
Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is LeadBI and how does it work?
LeadBI software is an All-in-One Marketing Assistant used to increase your business. Track websites visitors and data in real time. Send personalized emails to user, based on their unique behavior to retain your prospects. Create web forms and pop-ups to collect feedback from users to optimize your workflows. It integrates with MailChimp, SendinBlue, and more. Marketers, Small, Medium and Large companies make use of the software.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Force24 and how does it work?
Force24 is a marketing automation software. They are a team of lead nurturing and creative experts that employ our proprietary automation platform to deliver results-driven cross channel campaigns. They offer a fully managed service from data acquisition to creative artwork, to cross channel, automated campaign execution.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Akero and how does it work?
Akero is a marketing automation software. Plan global campaigns using AI to predict performance against brief and budget. Build and upload assets for search, social media and programmatic campaigns in one platform. Track everything from the first advert served through to the enrolled student in a single dashboard.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Plumb5 and how does it work?
Plumb5 is a state machine that is capable of real-time engagement regardless of any customer touch-point. The secret sauce behind this machine is the ability to compute in real-time and output customer states, which is consumed by the automation engine to respond based on rules for any kind of customer request. Everything in real-time. 24/7.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is ProspectIn and how does it work?
ProspectIn is a LinkedIn marketing automation software built to simplify lives by expanding the network, driving sales and generating more revenue. You can build stronger relationships, share the necessary contents and grow your connections is hassle-free manner. It is an extremely useful resource designed for recruiters, marketers, founders and others. It reduces the time spent on Linkedin and expands your reach in many other ways. It makes the LinkedIn prospecting process automatic by collecting hundreds of warm leads in just 15 minutes a day. The software is highly reliable as it stimulates human behaviour and set the daily usage limit to ensure that your account stays under the limits of LinkedIn. All the actions are conducted in terms of your own CRM. the platform makes it easier for you to export your prospects from LinkedIn search requests into the pop-up app of ProspectIn. You can use different campaigns depending on the list of your prospects. It lets you target the right people at the right time through the right message. You can also track your daily activities through the dashboard and analyse what is working best for you.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Kizen and how does it work?
Kizen, which is accompanied by Zoe is a marketing automation platform that integrates your current apps with its best-in-class data platform to get more out of the tools you already have. It offers next-generation modules to help you modernize your siloed products for enhanced sale and revenue growth. With Kizen, you can give each member of your team Zoe, the world's brightest digital business assistant. Zoe enables every employee of your business to produce more profits and happier customers by seamlessly harnessing all of your most essential data. You can give Zoe time-consuming jobs so you can concentrate on more important work. With unrivaled insights, you can make better-informed choices. You can assist yourself in being more productive and maximizing team effectiveness. Users can gain new perspectives on customer interactions, identify opportunities for improvement, and delight consumers at every step. To optimize value, you can reduce churn and enhance upsell. The platform enables you to boost productivity while providing unforgettable experiences. Additionally, the platform increases customer lifetime value and makes deployment and maintenance extremely easy and convenient.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Beeketing and how does it work?
Beeketing is an all-in-one marketing platform for digital stores who aim to convert more visitors into revenues. The tool works by tracking the behaviour of customers including their background details and where they come from. With the help of dedicated insights, users can connect better with their customers, analyze their shopping patterns and predict the products that they are most likely to buy. With integrated AI solutions, users receive a smart marketing platform that tracks visitors from the moment they enter the store of users. They can then be driven through the conversion funnel and converted into paying customers. The customer journey that can be tracked includes email subscription and interaction with coupons right up to the completion of purchases. Tracking capabilities extend to multiple devices and browsers as well as instances when users are not logged in. Every data of every individual visitor is tracked across disparate data touch points for a holistic picture.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is PromoNavi and how does it work?
PromoNavi is a digital advertising platform for PPC professionals, ads agencies and marketers, enabling them to boost their business operations and reach significant marketing KPIs faster. The platform helps users to create more effective campaigns, save time, reduce campaigns budget and increase the overall ROI. With PromoNavi, PPC professionals can see how effective their campaigns are and the steps they need to opt to boost their performance in the market. Moreover, businesses can automate routine tasks, reduce their traffic costs and optimise conversion value. The software can help agencies by cutting misused ad spend and boost their online advertising efficiency. It also provides them with a multichannel overview of all their customers in one place. In the case of marketers, PromoNavi allows them to launch and manage their Google and Facebook Ads from a single platform, besides offering them valuable competitive insights to stay up-to-date in their target market.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is cmercury and how does it work?
cmercury Marketing Automation Suite, uses Machine Learning (ML) to find hidden insights in large sets of data to present actionable analytics that marketing teams can leverage.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Captavi and how does it work?
Captavi Platform helps companies cross the great divide between casual buyers and loyal customers by converting leads and referrals with ongoing personalized dialogue and value-based information delivery across multiple channels: web, mobile, email, tradeshow kiosks, and tablets. SaaS 5-in-1 integrated online marketing platform with SaaS CMS (Web Content Management System), Mobile Web App Development, CRM, Email Marketing System, and Online Event Registration.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Cinch Marketing Automation and how does it work?
By introducing online marketing tools to offline organisations, Cinch is a web-based marketing enablement solution that automates client outreach, advertising, and data collection. Customer data analytics and segmentation, communication workflow building, email automation with support for creating reusable email templates to be used in numerous campaigns, predictive analytics, direct mail automation, and more are among the core functions. Cinch interfaces with a range of third-party solutions for data gathering and analytics, including CRMs and loyalty programme apps, to help discover buyer interest in certain items and services, which enhances lead targeting and quality. Furthermore, predictive data analytics can assist identify which consumers are likely to return on their own and which need to be enticed back through promotions or discounts.Cinch is an omni-channel marketing solution that supports SMS, email, Facebook and Google Ads, as well as traditional offline marketing channels. All messages may be checked using A/B testing tools, and the campaign results are compiled into easily understandable reports. The cost is determined on the database's size and location. Email and an online knowledge base are used to provide support.
Read MoreSW Score Breakdown
Cinch Marketing Automation Pricing
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is DirectLync and how does it work?
DirectLync is a marketing platform that includes all essential sales and marketing tools in a single package. Digital marketers and teams across companies can use the tool to pre-schedule social media posts and emails. They can also access consistent data sets across multiple channels and automate email campaigns for timely delivery and higher conversions. With DirectLync, users can plan, manage, and enhance all their marketing efforts with messages that increase conversions. Users can create attractive emails, personalize the messages with segmentation, and manage their brand consistency across multiple channels. And by capturing, analyzing, and optimizing customer data, they can uncover new sales and marketing strategies and gain a deeper insight into their buying habits. As a result, more leads can be generated and existing relationships can be nurtured. Users can also generate actionable with the help of engagement statistics across multiple channels and track the activity of prospects across multiple channels.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is SalesPanda and how does it work?
SalesPanda is a cloud-based sales & marketing automation platform. Share content with your channel partners in just 1 click. The content is co-branded and with limited editing rights. This helps you achieve 100% brand compliance and control over the shared content. SalesPanda app will enable the channel partners to access their leads, marketing documents, marketing campaigns, etc, anytime and anywhere. The Microsite will provide multiple avenues for new lead capture in the form of a chatbot, contact page, and content download mechanism for an interested website visitor.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is InfluencerSoft and how does it work?
InfluencerSoft is an innovative product that makes the monetization of websites easy. With InfluencerSoft, user can turn their visitors into customers and generate sustainable, recurring revenue. Guests to their website have become savvier unless they have a great experience with their site, they're liable to walk away without making any purchases. On the contrary, if users utilize all the resources at their disposal to engage them and make them feel like part of the community, they will be sure to stay put and spend money. It is here that InfluencerSoft set itself apart; it can help a user create amazing experiences for our users increasing customer loyalty across the board and leading to increased sales ultimately helping users meet monetization goals. Whether you’re a marketing manager or entrepreneur managing your own e-commerce business, nothing offers as complete a package as InfluencerSoft does. Starting from its intuitive user interface which makes setting up campaigns a breeze, through its powerful insights that enable users to get a better view on how customers interact with their website, everything has been designed with user satisfaction in mind. Upgrade today and unlock potential earnings while making monetization simpler than ever before!
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Apifon and how does it work?
Apifon is an email marketing and messaging platform that helps to grow the user’s audience by engaging their customers. This all-in-one mobile marketing application that helps to automate messages across various channels, like SMS, Viber, Email, WhatsApp, Messenger, and others, thus saving time and efforts. Apifon enables users to build better landing pages with its predefined templates and drag-and-drop builder, without requiring any coding work. Users can create sign up forms for growing their audience and enhancing communication. Apifon enables the user to turn data into insights, thus helping them to track the performance of ad campaigns. One can even monitor audience behavior to improve future actions and gain access to relevant KPIs. With this software, users can connect all their applications with the help of APIs or plugins, thus helping them to send messages and enhancing data synchronization. It enables to centralize the user’s communication and bring all customer data into one place.
Read MoreSW Score Breakdown
The Average Cost of a basic Marketing Automation Software plan is $49 per month.
41% of Marketing Automation Software offer a Free Trial , while 19% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Marketing Optimizer
|
84 | 4.7 |
Ruler Analytics
|
84 | 4.9 |
Zymplify
|
84 | 4.3 |
Webmecanik Automation
|
84 | 4.7 |
Marsello
|
84 | 5 |
LeadBI
|
84 | 4.4 |
Force24
|
84 | 3.9 |
Akero
|
84 | 4.5 |
Plumb5
|
84 | 4 |
ProspectIn
|
84 | 4.1 |
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The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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