MoEngage Pricing, Reviews and Features (February 2024)

About MoEngage

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

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Pricing

Free Trial Not Available
MoEngage Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

100%
Reviews

80%
Momentum

66%
Popularity

90%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

MoEngage Awards

# 5 Fastest Growing Software Marketing Automation Software
Q2 2023

# 8 Most Popular Software Marketing Automation Software
Q2 2023

# 12 Highly Rated Marketing Automation Software
Q1 2022

# 5 Fastest Growing Marketing Automation Software
Q1 2022

# 12 Most Popular Marketing Automation Software
Q1 2022

# 6 Fastest Growing Marketing Automation Software
Q4 2019

MoEngage Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

MoEngage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Starter Custom

Features

Behavioral Segmentation
Monthly Tracked Users (MTUs): 10,000
Push Notifications
Email Campaigns
In-app Messages
SMS Campaigns
Web Push
On-site Messaging
Messaging Controls
- Frequency Capping, DND & Throttling
- Personalized Campaign Previews
Personalization
- User Attributes
Reporting
- Campaign Analytics
- Schedule Campaign Report Exports
Role-based Access
Data Management
Self-serve Knowledge Base
Standard Email Support

Growth Custom

Features

Includes features of Starter plan, plus
Import offline segments
Import offline user data
Localization
Cards (Add-on)
Facebook Audience
Web Personalization
WhatsApp (Add-on)
Connectors: Google Ads
Connectors: Webhooks
Analytics (Add-On)
- Behavioral Trends
- Funnel Analysis
- Retention Cohorts
- User Frequency Distribution
- Revenue Analysis
- Pre-defined Dashboards
- Custom Dashboards
- User Path Analysis
- Aquisition Analytics
- Uninstall Analytics
- Predictive Segmentation
- Actionable Analytics
- Custom Segment Analysis
- Source & Session Analytics
- Open Analytics
Messaging Controls
- Preference Management Center
- Push Templates
- Email Device Previews
Event Triggers
Location Triggers
Flows: Omni Channel Journey Builder
Optimization
- A/B and Multivariate Testing in Campaigns & Flows
- Campaign Control Groups
- Sherpa: AI-based Time & Content Optimization
- Push Amplification+
- Predictions (Add-on)
Personalization
- Dynamic Recommendations Platform
Partner Ecosystem
- Attribution Partners
- Customer Data Platform
- Analytics Software
- Typeform Surveys
Single Sign-On
2FA
Support
- Named Account Manager
- Email and Push Delivery Advisory

Enterprise Custom

Features

Includes features of Growth plan, plus
App Exit Intent Push Notifications
Offline Trigger Push Notifications
Flow Path Optimization
Global Control Group
Best Time to Send
Most Preferred Channel
Dynamic Product Messaging
Campaign Approval Workflow
Teams
Consulting Services and Quarterly Business Reviews

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Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MoEngage Pricing.

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MoEngage Reviews

User Rating

4.3/5 (Based on 189 Ratings)

Ratings Distribution

Excellent
60.3%
Very Good
35.4%
Average
4.2%
Poor
0%
Terrible
0%

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MoEngage FAQs

What is MoEngage used for?

MoEngage is an intelligent Customer Engagement Platform that brings Product Analytics and Marketing Automation Software under one roof for data-driven engagement. MoEngage offers the following functionalities: