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This whitepaper provides with Information to learn how to drive real business outcomes with social customer experience. As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks.
Table of contents
Customer experience is top of mind
The challenges of the digital experience
enter: social media
The social media challenge/opportunity
You can't take the social out of the customer
Solving business problems with social customer experience
Creating business opportunities with social customer experience
Social customer experience must haves
Conclusion