SaaS or Software as a Service, has the biggest share of the cloud market, with its revenue reaching around 98.9 billion USD in 2020. SaaS businesses continue to grow in popularity, and these firms are looking for creative ways to promote their businesses to stand out from their competition. There are around 3 billion social media users worldwide, so using social media for SaaS may be a powerful way to grow your business and reach potential customers wherever they may be active online.
Table of Contents
Why use Social Media for SaaS?
For SaaS, potential consumers carry out research, watch demo videos or seek out recommendations. At first glance, social media platforms may not seem the best place to promote SaaS firms as the SaaS decision-making process is more complex than selling physical goods.
4 Main Reasons to use Social Media for SaaS
There are 4 main reasons why you should use social media for SaaS.
1. You have potential customers active on social media. These are millennials, i/e people aged between 23 and 38 years who have become the world’s most powerful consumers. The biggest social media user group consists of men and women between the ages of 24 to 35 years of age. Millennials are active social media users, ready to discover products and services on their preferred platforms.
2. Social media users want to get in touch with firms. Around 85% of American customers use social media, with 74% following at least one business on any platform, and 1 in 3 people reaching out to a brand or business on social media for customer service. People like interacting with businesses on social media.
3. Social media is a cost-effective marketing tool capable of great results. Modern customers are inundated with online ads, which is why they use ad blockers. In social media marketing, customers use platforms like Facebook, Instagram, and Twitter, and discover branded content and follow influencers – a great chance for SaaS firms to push their products without spending too much ad money.
4. There are quite a few business-specific features to promote your SaaS firm. Most platforms roll out features that help customers and companies communicate better with each other, thanks to the power of social media for business growth. Shoppable posts, clickable links, there are many features that could help SaaS firms push their products and services.
It is important to use the right channel, i.e Facebook, Quora, Twitter, LinkedIn, Snapchat, Instagram, and Pinterest. You can’t possibly use all social media platforms for business promotion, so you need to know which is the best platform suited to your SaaS firm and its needs.
Choosing the Right Social Media Channel For a SaaS Firm
Just having a social media presence is not enough for SaaS product promotion. It is vital to choose the right social media platforms popular among your target audience, so you have a chance to achieve business goals and interact with potential customers in different ways. Social media management or SMM panel offers a gamut of functions in the realm of social media. Facebook, Instagram, and Twitter are the topmost social media platforms in popularity terms. There are some highly effective strategies as well as examples from SaaS firms to inspire your social media marketing campaign. You can really leverage social media for your SaaS company.
8 Effective Social Media Strategies for SaaS Companies
Talk about your SaaS business – Quite popular among young people, social media platforms have been catching on quietly for years. The average internet user spends more than 2 hours a day on social media. People use social media for everything. From communicating with friends and family to catching up with the news or discovering new products. If you are planning to use social media for your SaaS firm, you have to reach your target demographic and persuade them to follow your business and learn more about your products and services.
One way to do this is to tell visitors about your firm, its values, and its products. Whether you use Instagram, Facebook, or Twitter, there’s a bio section that you can use to tell people about your business in a few words. You can include imagery on Facebook or Twitter, to include any more information about your SaaS business. Today, people are hard-pressed for time. They scan social media profiles to quickly decide whether they’re interested in following your business or not. List out the key benefits of your business. Use hashtags, and include a clickable website link.
Explain How Your SaaS Works
When faced with a problem, most customers seek solutions. Many are open to discovering new products or services if they don’t find a particular solution. If you use social media management tools to explain how your SaaS firm works, you may get a chance to build brand awareness and attract new customers as well as ease the worried minds of existing clients who are seeking solutions.
From publishing educational posts to going live, organizing Q&A sessions, and creating explainer videos, there are many ways to explain how your SaaS works. Publishing an explainer video is very effective as videos help include more information and keep the audience engaged. Video ads improve conversions.
Promoting Referral Programs
It is quite easy for potential customers to carry out research and find reliable products, especially in today’s digital age. Most people ask their loved ones for suggestions. Most customers trust peer recommendations more than paid ads.
SaaS companies would do well to encourage their loyal customers to spread the word about their products. Creating a referral program is an effective way to do it. Referral programs offer customers bonuses for finding new clients so everyone benefits. Social media followers are quite happy to spread the word if they are motivated.
Hire Brand Advocates
When you start a SaaS business, it may be tough to acquire customers, encouraging them to sign up for your referral program. If you wish to speed up the process and deliver positive word-of-mouth messages to your target audience, you might want to consider hiring brand advocates.
Brand advocates are customers, employees, or opinion leaders who have niche expertise and thus influence the opinions and purchase decisions of potential customers. ECommerce companies often work with brand advocates and SaaS businesses could benefit by doing so. You could reach out to influencers with a niche following or ask your employees to be brand advocates.
Share Discounts and Special Offers
Social media may help boost SaaS sales. They are all about rapid sales. Customers make the purchase decision fast. Hence, offering a time-limited discount is a nice way to encourage them to buy from you. Around 40% of people follow businesses on social media just for exclusive discounts and offers. SaaS buyers too are common people who love a good deal, so offering one is a great way to grow your clientele.
Turn Your Social Media Followers Into Leads
Most firms depend on social media to push brand awareness. The more people know about your SaaS business, the more potential customers you could acquire. Having a social media presence isn’t enough to grow your business as you need to interact with potential customers and turn them into leads. If your followers exhibit interest in your product, collect their contact information to inform them about your business and turn your followers into loyal customers.
Run Social Media Ad Campaigns
Most marketers use social media for business promotion. As it has great marketing potential, more and more companies want to get social media presence, reaching their target audience in-app. It takes time and effort to cut through the fluff and promote your SaaS company without running social media ad campaigns.
If you know how apps make money, you know that ads increase revenue. Social media platforms like Facebook, Twitter, and Instagram also wish to make money while helping your business grow. To promote your SaaS business fast, it is vital to plan and execute a social media ad campaign so you can achieve your business goals.
Collect Customer Feedback
If you wish to grow your business and increase your revenue, listen to your customers. They know best what they want to get from your business. Collecting customer feedback is a great way to understand them better and improve your product to suit their needs. Social media users aren’t shy to express their thoughts about your product or service. They want to help potential customers who might be seeking recommendations as well.
Final Thoughts
In conclusion, the popularity of social media platforms keeps rising day by day, with the number of users only predicted to grow. For firms of all sizes and niches, social media platforms offer a powerful marketing tool. FOr you to get your business off the ground it is vital to use social media for SaaS, as there are quite a few ways to promote your business, reach your target audience, ease the worries of potential clients, and understand them better. That is the way forward for both small and large organizations. Now, if you are looking for a Social Media Platform management tool, click here!
