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Showing 61 - 80 of 325 Products

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SocialBu logo
Automate Social Media Management 3.9 Based on 31 Ratings
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What is SocialBu and how does it work?

SocialBu is a tool for social media management, placing a focus on reducing the time users spend on social media activities. It allows users to schedule and publish content across all their social networks in one place regardless of the number of social media profiles managed. All the messages from the users' social media accounts are available in the app and can be replied to. Users can also comment and create posts for all their networks, eliminating the need to switch between multiple apps. The tool offers automation in the cases of specific user-defined events, such as when a message comes to a particular user account. Various other checks can also be placed before the automation is run, and users can also define the actions that are to be taken, such as sending replies and emails. SocialBu easily works and integrates with social platforms such as Facebook, Twitter, Instagram, Google My Business, and LinkedIn while including monitoring tools.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 64%
  • Momentum 66%
  • Popularity 75%

SocialBu Pricing

  • Free Trial Available
  • Starts at $6.70. Offers Free-forever plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Recur Post logo
The Complete Social Media Management Tool Write a Review
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What is Recur Post and how does it work?

RecurPost is a social media scheduler with repeating schedules. We let you categorize your updates into categories, such as blogs, videos, other people's contents, memes and quotes etc. You can then create schedules for each library.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 60%
  • Momentum 64%
  • Popularity 77%

Recur Post Pricing

  • Free Trial Available
  • Starts at $12.50. Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Clarabridge Engage logo
An ideal customer engagement software 4.2 Based on 170 Ratings
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What is Clarabridge Engage and how does it work?

Clarabridge is an ultimate CRM software that has helped multiple leading brands to enhance customer experiences by putting customer feedback to work. The software provides top-class customer analytics, Omni source listening, and prompt steps to respond quickly to the customers. Clarabridge is a useful tool that offers a great customer experience through SaaS software using speech analytics and AI-powered text. The data generally used for analysis is acquired from Facebook, Twitter, or other reviews sites, especially from social media, email call center notes, surveys, and chats. Clarabridge is an optimal customer engagement platform that helps customers through digital and social channels after acquiring information from various social media platforms. Moreover, using this tool, organizations can leverage a single solution to view and respond to every incoming message and incorporate communication seamlessly to solve customer's problems and queries promptly. Businesses must opt for the Clarabridge solution to empower their CRM programs by offering correlation, customer feedback trends, and root cause analysis. Employ Carabridge to connect and engage with customers, which offers superior customer experiences comprising a flat-rate pricing strategy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 70%
  • Momentum 60%
  • Popularity 79%

Clarabridge Engage Pricing

  • Free Trial Available
  • Clarabridge Engage Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Ingramer logo
A Convenient and Powerful Instagram Growth Assistant Tool 3.9 Based on 562 Ratings
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What is Ingramer and how does it work?

Ingramer is a 2x-effective Instagram bot capable of automating Instagram business promotions and marketing. Its Pro Targeting Filters helps users to get real likes and followers. The tool’s other key features include auto follow/unfollow, comments, scheduled postings, and direct messages. Users simply have to create an account on Ingramer and connect the Instagram account to take advantage of these features. The bot starts functioning when a new campaign has been created. It makes campaigns scalable and takes care of all campaign-related activities. As the software is cloud-based, users can adjust and manage their account settings and even see and track all the activities from any device. Another fantastic feature is the hashtag generator that makes it so much easier to find the appropriate hashtags to use in the upcoming posts. Besides, the tool allows for usernames and locations targeting with language and gender filters. This improves interaction with relevant accounts and boosts growth significantly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 74%
  • Momentum 63%
  • Popularity 67%

Ingramer Pricing

  • Free Trial Available
  • Starts at $37.00.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Denim Social logo
Enhance your social media game with Denim Social 4.5 Based on 19 Ratings
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What is Denim Social and how does it work?

Denim Social can be used to process successful conversion of optimised campaigns across all social media channels with in-built compliance and publishing tools. Social media marketing is one of the most important pillars of digital marketing and with Denim Social, the entire process turns into a fulfilling experience, with adequate publishing, advertising and landing pages for regulated industries. Content is an important aspect for engaging the audience and this is taken care of under the category of publishing. Scaling and simplification of advertisements become easy with an in-built ads manager. Further, local ads and landing pages help in gathering real-time consumers and therefore, realise conversions. Coming to content curation, content experts make sure that every segment of it is engaging, informative, and compliant. The audience these days prefer studying about what they are investing in and thus, this is exactly where the need for good content arises. Client relationships are required to be remote and especially their dynamics. Denim Social, with its significant features, allows this.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 67%
  • Momentum 60%
  • Popularity 78%

Denim Social Pricing

  • Free Trial Not Available
  • Starts at $1250.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tweet Hunter logo
BUILD & MONETIZE YOUR TWITTER AUDIENCE Write a Review
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What is Tweet Hunter and how does it work?

Tweet Hunter is the ideal tool for professionals looking to get an edge on their competition. With Tweet Hunter, users can quickly and easily find the best tweets in any area of interest whether it’s following cutting-edge trends or staying up to date with their specific industry. Its advanced AI simplifies content generation and saves precious time, meaning users no longer have to manually sift through Tweets to try and create compelling content. Plus, its automation tools enable savvy marketers to ramp up visibility, schedule posts in advance, and maximize each post that they share. With these features combined, users can free up hours every week knowing that they're creating quality content and putting it out into the world without having to spend hours doing so. Let Tweet Hunter work for them: Stay ahead of their competition with essential information while saving time for more high-value tasks. Start using Tweet Hunter now!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 60%
  • Momentum 66%
  • Popularity 73%

Tweet Hunter Pricing

  • Free Trial Not Available
  • Tweet Hunter Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SentiOne logo
Create compelling brand image with SentiOne 4.5 Based on 36 Ratings
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What is SentiOne and how does it work?

SentiOne is a social listening and conversational AI platform. Users may keep a close eye on their online brand image by using an AI-based online hearing and data processing engine to obtain truly relevant information. They can use this tool to evaluate online sentiment, safeguard brand image, avoid social media disasters, identify new market opportunities, and discover the potential of audience insight. In addition, it gives users access to millions of internet sources through a unified platform and evaluates the top-of-the-line clients and their preferences. Conversational AI serves as a platform for virtual assistants and helps to create the direction of customer relations. Most client enquiries are handled by AI voice bots and chatbots, which respond quickly. It increases the accuracy of customer service and allows it to be available at any time. The software also allows users to generate rich and comprehensive discussions utilising the straightforward dialogue management interface, which requires no coding.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 92%
  • Reviews 71%
  • Momentum 65%
  • Popularity 81%

SentiOne Pricing

  • Free Trial Available
  • Starts at $239.20. Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Publer logo
Schedule, collaborate and analyse your social media posts 4.8 Based on 238 Ratings
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What is Publer and how does it work?

Publer is a social media management platform that helps individuals and companies to manage their social media accounts and keep their audience engaged. The platform can be used for Facebook pages, Locations and Groups, Twitter accounts, Instagram Business accounts and LinkedIn Profiles. Apart from that, it also works well to handle companies’ presence over Google My Business and YouTube channels. With its Instagram posts scheduler, users can schedule single photos and videos, tag locations and even the first comment. From a CSV file to a multi-media bulk uploader, the platform provides all features to post content over social media. Users can create multiple teams and invite other members and assign them different roles and access levels to manage their social media accounts. With Publer, companies can see their posts’ reach and engagement levels across multiple social networks from a single place and get the top-performing ones delivered to their mailboxes.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 73%
  • Momentum 62%
  • Popularity 76%

Publer Pricing

  • Free Trial Available
  • Starts at $8.00. Offers Free-forever plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hashtagify logo
Use hashtag marketing to boost your #success 1.9 Based on 3 Ratings
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What is Hashtagify and how does it work?

Hashtagify is a sophisticated hashtag tracking tool for Twitter that helps you locate the ideal hashtags to reach your target audience, makes personalized recommendations, and analyses your influencers' and rivals' strategies. It enables you to monitor your progress, take advantage of the finest hashtag ideas, and find Twitter influencers, everything at one spot. With Hashtagify, you can get real-time statistics and insights about each hashtag, including its trends, related hashtags, and popularity. You can follow any hashtag on Twitter to receive an in-depth analysis about its reach, or follow a Twitter person to get a detailed analysis of their profile. You can discover the most popular hashtags and keep an eye on relevant material related to it. Users can use hashtag marketing to improve their social media strategy. You can discover the most trending hashtags and apply personalised recommendations to spread your message to a wider audience. It also offers easy-to-read dashboards, where you can find all the information you need. Additionally, you can audit your results, keep track of aggregated data, and create bespoke reports with Hashtagify.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 64%
  • Momentum 60%
  • Popularity 73%

Hashtagify Pricing

  • Free Trial Available
  • Starts at $19.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Send Social Media logo
An Essential Social Media Dashboard For Businesses, Marketers & Agencies 3.9 Based on 18 Ratings
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What is Send Social Media and how does it work?

Send Social Media is the number one Social Media Management Dashboard. Join the thousands of small businesses who use this service for Social Media Management, Email, and SMS marketing. We offer a platform for engaging with customers, measuring results, and monitoring your brand across multiple social media channels all at once.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 74%
  • Momentum 60%
  • Popularity 70%

Send Social Media Pricing

  • Free Trial Not Available
  • Starts at $59.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Spredfast logo
All-in-one Social Media Management Solution 4.1 Based on 113 Ratings
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What is Spredfast and how does it work?

Spredfast is a Social tool used to built brand loyalty and optimizes your business solutions. Create content and plan campaigns with social data. Organize contents, and monitor the reports. Collaborate with teams across the company for your social media communications and marketing campaigns. The software integrates with DOMO, Google Analytics, Crimson Hexagon, Tableau, and more. Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 79%
  • Momentum 60%
  • Popularity 65%

Spredfast Pricing

  • Free Trial Available
  • Spredfast Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Taplio logo
Grow your personal brand on LinkedIn Write a Review
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What is Taplio and how does it work?

Are you looking for fresh and creative ways to increase your presence on LinkedIn. Taplio can help This advanced content inspiration layer provides with the latest news and viral post library ideas to get started right away. Plus, can create a month’s worth of content in just an hour. With Taplio, can craft the perfect post with best-in-class post composer and easily organize all content with our robust queue system. Plus, we make it easy to schedule posts at the right time to reach the maximum number of people. And, can monitor all results in real-time. In short, Taplio can help create better LinkedIn content, build new relationships and monitor your results. Try Taplio today and start growing your business on LinkedIn.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 60%
  • Momentum 66%
  • Popularity 69%

Taplio Pricing

  • Free Trial Available
  • Starts at $39.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sociallymap logo
Unleash the power of social media marketing Write a Review
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What is Sociallymap and how does it work?

Sociallymap is a social media automation platform with which you can boost the efficiency of your social media strategies. It allows you to create the right content in the right format, at the right place at the right time. The app allows you to share qualitative information over your business pages on various social media platforms by posting events, new launches, job offers and other important news. You simply need to focus on the message you want to convey and let Sociallymap take care of spreading it among the target audience. You can post hundreds of content each day with the help of multiple criteria offered by the app. You can strengthen your connections and networks by posting your messages on-the-go with the help of its ready-to-use inbuilt content templates. You can increase the fluidity of your content by automating your local publications and exploring content moderation possibilities. This AI-based platform comes with smart mapping and curation technologies that allow the users to combine a number of sources for filtering, classifying and delivering relevant content, by eliminating redundant ones. With Sociallymap, you can even incorporate Call-to-Action into your posts and monitor them to meet your business goals.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 60%
  • Momentum 61%
  • Popularity 77%

Sociallymap Pricing

  • Free Trial Available
  • Starts at $14.90. Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BrandMentions logo
Built Brand in Minutes 4.6 Based on 81 Ratings
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What is BrandMentions and how does it work?

BrandMentions software is a platform used to manage product on all the channels with real-time alerts. Manage Multiple sources and social networks to measure the sentiment of the conversations. Analyze your competitors and gain insights about any brand or topic from any market via Dashboard. Brand Managers, Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 92%
  • Reviews 71%
  • Momentum 61%
  • Popularity 75%

BrandMentions Pricing

  • Free Trial Available
  • Starts at $49.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Socialdraft logo
A Social Media Management for Teams Write a Review
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What is Socialdraft and how does it work?

Socialdraft software is a Social tool for Teams to Schedule content on major social networks using Social Media Calendar. Collaborate with your team, assign tasks, check your social inbox, schedule social media posts right from your phone. Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 60%
  • Momentum 65%
  • Popularity 77%

Socialdraft Pricing

  • Free Trial Available
  • Starts at $10.00. Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Dovetale logo
Influencer marketing made easy 4.7 Based on 194 Ratings
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What is Dovetale and how does it work?

Dovetale is an influencer marketing platform that assists Shopify businesses in attracting, managing, and increasing sales from customers who are passionate about their products. It offers tools designed to gather applications and automate repetitive activities for your influencer and affiliate programs to stay organised. With Dovetale, you can make a place where influencers, consumers, and fans can learn about community benefits and apply for your programs. The platform makes it simple for you to handle your affiliate relationships more effectively. It increases the efficiency of your programs and scales them up. You can examine the candidates and review the members before accepting them into your community. Gifts and samples can be sent to your influencers and customers with Dovetale. Users can send items and discount coupons to members of their community with ease. Additionally, members can track and manage affiliate commissions and sales. They can send and keep track of payments too. It becomes easy to grow and manage your network of artists, influencers, and partners all in one location with Dovetale. Dovetale is extremely easy to get started with.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 89%
  • Reviews 72%
  • Momentum 62%
  • Popularity 81%

Dovetale Pricing

  • Free Trial Available
  • Starts at $99.00. Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zoomph logo
Gain insights into Brand with Social Analytics 4.4 Based on 21 Ratings
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What is Zoomph and how does it work?

Zoomph software is a platform to measure Social Audience Intelligence and Sponsorship evaluation. Manage campaigns, track engagement, and measure the ROI. Engage your customers with sponsored posts, videos, images, and influencers. Find your brand’s position in the market place and gain insights to track ROI on your organizational goals. Brand Managers, Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 92%
  • Reviews 67%
  • Momentum 63%
  • Popularity 82%

Zoomph Pricing

  • Free Trial Available
  • Zoomph Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Instarazzo logo
Drive real followers on Instagram over an automated process 3 Based on 15 Ratings
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What is Instarazzo and how does it work?

Instarazzo is a futuristic Instagram marketing tool that helps companies to grow their followers organically in a fast and secure way. It comes loaded with a smart bot inside, which can take care of essential tasks automatically. The bot is capable of liking posts of the targeted audience automatically thus gaining their attention and creating engagement. Besides, the bot also helps companies to find and follow the best Instagram page within their niche based on content and interest. In addition, Instarazzo also helps companies to comment on the right kind of photos and amp up the overall engagement levels in real-time. Further, the tool can also be used to send Direct Messages to individual followers and keep them aware of the latest whereabouts. Companies can even schedule posts by setting up publication dates, caption locations, adding images, hashtags as well as the first comment. Ultimately, Instarazzo allows users to monitor all of their comments and read, reply, classify and delete comments from one simple interface, which helps in optimising interaction levels with potential customers from time to time.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 69%
  • Momentum 63%
  • Popularity 71%

Instarazzo Pricing

  • Free Trial Available
  • Starts at $15.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Popsters logo
Devise effective marketing strategies with social activity insights Write a Review
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What is Popsters and how does it work?

Popsters is an analytics tool for social media channels, which enables its users to compare, get stats and measure the efficiency of any social page that the users are interested in. The software allows its users to check the popularity of different posts by analyzing the types that attract the audience and sorts them by text length, popularity, engagement, date or any other attribute. Users can monitor performance indicators by looking at the total data and average efficiency of posts published at a different time with different hashtags or attachments. One can also check the statistics of page activities and dynamics. Popsters allows users to compare everything they want as they can analyze pages of different companies from different social media. Users can also load data about hashtags or start batch loads to see all the data at once. The software generates quick reports as one can export data from the software to any file such as XLSX, PDF, JPG, PNG, PPTX or CSV with the possibility to edit data and styles.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 60%
  • Momentum 62%
  • Popularity 75%

Popsters Pricing

  • Free Trial Available
  • Starts at $9.99.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Swonkie logo
Social Media Manager For Quick Turnarounds Write a Review
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What is Swonkie and how does it work?

Swonkie is a handy social media management application that focuses on saving the time of digital marketing teams or agencies. Users can create content through the app and schedule them to be posted on the requisite date and time. The ability to add posts to a queue of consecutive schedules makes account management easy and dynamic. The types of supported posts include carousel posts, highly targeted posts, posts with Call to Actions, or even a simple repost. The team has recently added integration for Instagram stories where users can create stories while being logged in to Swonkie and post them in a simple and quick way. Users can even create and manage multiple Instagram stories at the same time. Swonkie comes bundled with 5 different plans which include Friendly, Lover, Pro, Master, and Unicorn. The Friendly plan allows users to add up to 15 social media accounts, 3 team members, and 2 real-time competitor alerts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 60%
  • Momentum 60%
  • Popularity 83%

Swonkie Pricing

  • Free Trial Available
  • Starts at $21.21. Offers Free-forever and Custom plan.

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 61% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
SocialBu SocialBu 86 3.9
Recur Post Recur Post 86 0
Clarabridge Engage Clarabridge Engage 86 4.2
Ingramer Ingramer 86 3.9
Denim Social Denim Social 86 4.5
Tweet Hunter Tweet Hunter 85 0
SentiOne SentiOne 85 4.5
Publer Publer 85 4.8
Hashtagify Hashtagify 85 1.9
Send Social Media Send Social Media 85 3.9

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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