98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Google Tag Manager and how does it work?
The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.
Read MoreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Tealium iQ and how does it work?
Tealium IQ is a new age tag management system, which is powered by 1,000+ turnkey vendor integrations. It allows users to manage customer information across all platforms including mobile, web, and connected devices. Its integration system has more than 150 extensions, and data collection can be audited securely from all vendors. As it supports Do Not Track, it guarantees privacy and data protection. Additionally, it allows for standardization of data at the source and CMS as well as eCommerce libraries can be leveraged. Its in-built Universal Data Layer enables the creation of a roadmap where all marketing technologies can be united, and customer interactions are described. Even without the knowledge of coding, one can inject and manage data definitions due to its Data Layer API. Its most significant strength is speed as its global multi-CDN architecture delivers tags faster and sets the stage for continual high performance.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Launch by Adobe and how does it work?
The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages.
Read MoreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Qubit OpenTag and how does it work?
Qubit Opentag provides an effortless tag deployment solution to the marketers to help them with optimizing the marketing channels and integrating third-party codes with minimal disruption. It has an extensive tag library along with the code versioning feature that makes reverting back to earlier versions possible in case anything goes wrong. Qubit Opentag also offers extensive customisability options, providing thousands of use cases to the developers. The Opentag CDN feature allows accessing containers via API, which means no extra burden on the speed and agility of the application. Also, if you work with multiple clients, Qubit offers a single sign on interface to manage all the client’s properties seamlessly. Qubit Opentag doesn’t disappoint when it comes to security as it offers two-factor authentication along with multiple permissions and privacy levels. Qubit Opentag is one among the best tag management software if you are looking for effortless and speedier deployment.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Ensighten Manage and how does it work?
Ensighten is the global cybersecurity software that provides clients with complete protection from data loss and hacking while also enhancing web performances. It unifies customers across brands and domains to provide complete security and data security. It creates a foundation for a content strategy as well as manage tags. Vendor management and data security can be managed through an interactive interface. Standardizing and unifying of data sources to generate greater ROI is provided by a tag layer manager. It lets users engage more and thereby generate leads based on activity and unify the web and app data. It also offers third-party detailed analysis in real-time regarding the behavior of users. The tags which are not GDPR and CCPA compliant can be easily known from the dashboard and audits of the software and prevented from getting leaked to unwanted commodities Ensighten Pulse helps in collecting data from customers through different advertising modes and the data collected is used in the generation of customer insight while building robust profiles.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Magic Pixel and how does it work?
Client-side tagging or server-side tagging, get started, and track every customer move. First-party data collection through Web & Mobile App tagging avoiding AdBlockers, Firefox ETP & Safari ITP. Inbuilt features to enable CCPA and GDPR compliance by protecting user privacy during data collection.
Read MoreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Crownpeak TagControl and how does it work?
Crownpeak is a tag control website to generate leads for websites for promotion and filter out the unnecessary ones which can pose a security threat. TagControl lets the promotion of digital marketing campaigns by collecting data from martech tool addition but also exposes the risk of unknown vendor access. The piggyback tags which gather data and lets the partners of marketing vendor accessibility can pose a security hazard as well and hence, TagControl lets users have a detailed list of proprietory vendors from which one can easily find out who has access and who hasn’t. The unnecessary tags can be eliminated by the user when it’s detected. Trackermap feature inbuilt in the software lets you know who has access to your tags. Users are enabled with blocking or whitelist option to any third-party access to your tags. Mostly, every tag is GDPR and CCPA compliant hence it is end-to-end encrypted but still sometimes additional tags may remain hidden within coding and that can slow down the experience.
Read MoreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is DataTrue and how does it work?
DataTrue is a data monitoring platform that helps its users to manage their tag operations and validate the quality of the data collected by them. The software provides its users with quality and useful information along with the assurance to make the right decisions at the right time. Users can monitor, audit, and validate the data collected by them with assistance from the software. The software offers its users with enterprise solutions that enable them to test behind firewalls and run regression tests before the deployment. With Data True, one can quickly audit and validate the data collected from his/her websites. DataTrue enables its users to monitor critical user paths and generate alerts while receiving comprehensive reports. Users are offered seamless configuration support by the software to help them configure and run tests. The software collects all essential data despite the tagging errors, missing tags or other familiar complications. Users are no longer required to spend time on cleaning data before analyzing as the software takes care of the process.
Read MoreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Tag Inspector and how does it work?
Tag Inspector is an easy-to-use tag administration platform that guarantees that all of your digital assets gather data in a consistent, compliant, and efficient manner. It enables you to gain unprecedented insight into all of your loaded tags and the data each is gathered with a tag library of over 2,500 distinct platforms. Tag Inspector is a single location where you can see all tags loaded on all websites, regardless of user authorization. It allows you to monitor, establish, and audit your tag governance program for all of your worldwide websites. You can define the requirements for all tag loading and data layer components in your data architecture. You can gain the insight you need to audit and manage comprehensive and accurate data gathering throughout your entire digital environment with native application compatibility. Users can rapidly identify and address compliance concerns with Tag Inspector’s compliance and privacy module. You can gain complete insight into which tags are slowing down your site and by how much with Tag Inspector's Performance Analysis. Additionally, the platform provides real-time warnings when anything erroneous occurs.
Read MoreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is TagCommander and how does it work?
The TagCommander TMS makes any digital entity to be more agile in order to survive in the dynamic world of Martech and Adtech. It has a very tight privacy outlook with CNIL controls and also the GDPR directive. The data collection is done on both the mobile and web versions while being regulative with the privacy of the customers. The TagCommander also offers a complete assessment of the load time for each of the tags used. It also monitors the tag plans constantly in order to measure the quality of the tagging of the online property. But that is not it, keeping an eye on the quality, it notifies about any possible malfunction, besides coming with a correction measure. It has a library of over 800 pre-configured solutions and optimised governance. There is also no single-point failure that could possibly affect the availability of your website.
Read MoreSW Score Breakdown
75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is FlashCloud and how does it work?
FlashCloud Intelligence is an innovative platform designed to help businesses succeed through data-driven intelligence and engagement. The powerful solutions are powered by the world's most advanced corporate data engine, allowing to provide custom solutions for any company no matter the industry or function.This platform allows to create and optimize go-to-market strategy for accelerated growth, increased agility, and improved efficiency. Harness the power of FlashCloud Intelligence to discover, engage, and enable.
Read MoreSW Score Breakdown
75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is AnyTrack and how does it work?
any track is a futuristic conversion tracking and attribution monitoring platform enabling marketers to utilize automation and create data-driven marketing strategies in a seamless manner. Marketers can easily depend on the particular to track multiple processes within lead generation funnels, manage opt-in and direct sales across all domains and affiliate networks or offline conversions. Moreover, AnyTrack also helps businesses monitor their entire customer journeys through e-commerce funnels and use data generated to enhance sales delivery. Through marketing automation and orchestration techniques, users can introduce data-driven marketing strategies across platforms like Google and Facebook ads, for wider promotions and real-time customer engagement. Beyond this, marketers can also track engagements generated on or off business blogs to gauge customer interests and optimize sales accordingly. With offline conversions, AnyTrack allows marketers to monitor their entire sales funnels across marketing stacks even when conversions happen offline. The platform also delivers seamless integration with external applications like Zapier, Pepperjam, Cake, Shopify, etc.
Read MoreSW Score Breakdown
75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Tagmate and how does it work?
Tagmate syncs with GTM account seamlessly to give a smooth implementation and migration experience for analytics and marketing tags. Tagmate saves development time and improves first party data quality by automating setup of analytics & marketing tags on the website with 24/7 monitoring.
Read MoreSW Score Breakdown
73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Addingwell and how does it work?
Addingwell is the best provider of tagging servers and infrastructure that is used to deliver fast and fully managed tagging servers for a GTM server-side. This keeps cookies safe and unaffected from Safari ITP’s. It also helps to improve website performance and provides better security for visitors' data. Addingwell provides all the tools to make managing tagging servers effortless. The platform built several servers and multi zones to provide the best closure for visitors to a website. It makes it easy to manage the GTM server with no code implementation and helps to build an easy setup. The uptime and response statistics are shared on the dashboard to maintain privacy. Also, It works ten times faster than other providers. Furthermore, Addingwell provides a free trial of 14 days to new accounts with 24/7 support. With Facebook CAPI, one can get the most out of social ads for websites.
Read MoreSW Score Breakdown
73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Tag Governance and how does it work?
Blue Triangle Tag Governance is a tag management platform that analyzes the performance, placement, and loading order of third party tags of the user and calculates their costs to the speed and revenue of the site of the user. The software enables users to track their tag analytics in real-time so that the user can optimize their performance and placement on the fly as even the slightest delay can hurt their digital experience. It enables rapid implementation as the JavaScript tag of the software is easy to add to the website of the user since it does not load in the head and weighs less than 11kB; it would not impact the performance. Blue Triangle allows users to discover how slow tags are changing their revenue, exit rate, and conversion rate. Users can see how their tags load to actual users with real user monitoring and utilize synthetic monitoring in order to ensure 24/7 site and tag availability.
Read MoreSW Score Breakdown
73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Scopa Tagging Platform and how does it work?
If they are looking for ways to increase revenue from website, consider using product tagging. Scopa's interactive shoppable tags can help drive more high-intent traffic to content, resulting in more revenue and tailored analytics.Ongoing shoppable tag marketing strategy and management services are available if need additional assistance. With a dedicated account Content Strategist, they will get guidance, support, and fulfillment.
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Scopa Tagging Platform Pricing
73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Tag Defender and how does it work?
Tag Defender doesn’t act like a Tag Management software in itself but is an integration with any of the existing TMS solution an enterprise might be using. Being a product of HubScan, Tag Defender is meant to adjust the definitions of the tags, along with the triggers and variables. It was developed with the primary focus on the Google Tag Manager and has a very robust API that makes communication with the existing tag management easier. The Tag Defender examines the data layer on the site dynamically and works behind replacing any missing or defective data layer, adhering to the native tagging rules. The Tag Defender is like the ultimate backbone SaaS platform to any digital marketing and analytics practices. It saves a lot of valuable time and brings back the business processes in daily activities. It is regulary expanding support for other popular Tag Management APIs.
Read MoreSW Score Breakdown
71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Frontitude and how does it work?
Frontitude offers a single workspace for UX and product teams to collaborate and work on all the aspects of a product’s UX designs. It helps to manage all the UX copies on a centralized platform. Teams can use tools like advanced search, tagging, version control, etc to pick, edit, and finalize a UX anytime. The software brings a power collaboration feature that eliminates the need for using email and other messaging tools to work together on a UX designing project. Team members can submit texts easily for approval, check edits done to them, and control versions easily. It also assists in maintaining consistency by allowing users to search and filter UX copies across the product screens. This helps to have an overview of the current look and feel and whether the new UX is in coherence with the existing elements or not. Users can also use tags to categorize UX copies into several components like modals, forms, error messages, etc, so as to ensure consistency throughout the product page. The changes made to a design can be previewed in exactly the same manner in which it would be displayed after being finalized.
Read MoreSW Score Breakdown
71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Scale8 and how does it work?
A hosted GDPR, CCPA and PECR compliant Tag Manager solution combined with a privacy-friendly analytics product. This tag manager offers multi-environment configuration, immutable revisions, live previews, advanced action distributions, server-to-server* integrations and so much more. They also support own custom domain. A fast, simple and privacy-friendly alternative to Google Tag Manager and Google Analytics
Read MoreSW Score Breakdown
71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is CampaignAlyzer and how does it work?
CampaignAlyzer is a cloud-based platform where digital marketers can store their marketing campaign parameters in one database. Now you can streamline your online and offline tagging for dependable performance and measurement.
Read MoreSW Score Breakdown
Typical Features
The Average Cost of a basic Tag Management Software plan is $99 per month.
47% of Tag Management Software offer a Free Trial , while 14% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Google Tag Manager
|
98 | 4.5 |
Tealium iQ
|
90 | 4.3 |
Launch by Adobe
|
84 | 4.5 |
Qubit OpenTag
|
84 | 3.6 |
Ensighten Manage
|
83 | 3.7 |
Magic Pixel
|
83 | 0 |
Crownpeak TagControl
|
82 | 0 |
DataTrue
|
82 | 0 |
Tag Inspector
|
81 | 0 |
TagCommander
|
80 | 5 |
Digital marketing has taken a massive leap over the last five years. With the increasing and diverse needs for marketers worldwide, it has become mandatory to develop a system that facilitates technology implementation and maintenance, with no dependency on IT. The tag management caters to maintaining, and monitoring of marketing tags integrated into digital properties and usually provided by a third-party vendor. It simplifies the entire process to implement, support, and sunset the growing number of tag implementations employed by an organization, by consolidating them on the websites or mobile apps. A tag management software assists businesses in deploying, updating, and removing any tag on their digital portal just with a single click of a button. Organizations can customize, govern their data, implement privacy controls, and even opt for technical support with this software and use them for tracking, analysis, reporting, and advertising.
A Tag Management Software enforces workflow and processes by managing and maintaining tags from a single application. It has various distinct benefits which can let you plan your future marketing campaigns smartly. However, choosing the right TMS requires a little bit of homework to ensure you select the proper integration to meet all the needs of your organization.
Typical Features
Allows integration with other analytical tools or has it inbuilt
Offers a repository of pre-configured tags for online properties
Enables data protection by keeping the tags privacy compliant
Makes the deployment and firing of new tags very simple
Supports tag management on native applications
It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.
Supports tag management on mobile applications remotely
Enables the user to restrict a type of tag to be deployed on a site
Pre-built tags that are available without scripting and coding
Create custom Javascript tags to collect data about how a user interacts with your site
Preview the actual firing of tags and triggers before deploying to live site
Enables the user to pause tags temporarily
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