Home/Marketing Automation Software/Downloads/The buyer’s guide to Marketing AutomationUpdated on: February 9, 2024

The buyer’s guide to Marketing Automation

by Nortal

Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this type of tool can significantly boost the efficiency of companies’ marketing and sales processes. Nevertheless, it is unlikely that you would acquire this tool before you are fully familiar with its applications and consequences. This white paper will examine how marketing and sales activities can be optimised using Marketing Automation.

DOWNLOAD

What's Inside

Table of contents

Optimising marketing and sales activities

Measure the return on your investment in real time

Optimising marketing and sales activities

Optimise the lead generation work

What the management group wants to hear

View All Downloads

Recommended Downloads on Marketing Automation Software

by Distribion
Marketing Storefront: Optimize Customer Engagement Through Automation
This client success story and discover how a national company used Distribion's Marketing Storefront to retain and...
read more
DOWNLOAD
by Jeff Bullas
15 Reasons you should be using Digital Marketing Automation
This White Paper will help you to learn how to use technology to scale and measure your tactics and campaigns, to beat...
read more
DOWNLOAD
by Kentico
Understanding the ROI of Marketing Automation
For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the...
read more
DOWNLOAD
by Jumplead
30 Lead Generation Strategies to Help Grow Your Business
This e-book explores to learn about the Lead generation, so how Lead Generation is important for your business because...
read more
DOWNLOAD
by Scribe
Marketing Automation Platform Buyer’s Guide
This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether...
read more
DOWNLOAD
by Marketo
The Definitive Guide to Marketing Automation
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
read more
DOWNLOAD
by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
read more
DOWNLOAD
by Pardot
Mastering the Art of Marketing Automation
If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way...
read more
DOWNLOAD
by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY
How to Measure the Success of Your Marketing Automation Campaign
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how...
read more
DOWNLOAD
by Maximizer CRM
Smarketing! How Marketing Automation Drives Sales Success in this Digital Age
A study looking at how the B2B sales cycle has changed and at the role of marketing automation and CRM in nurturing...
read more
DOWNLOAD

Popular Downloads

by Wrike
The Beginner's Guide to Project Management Methodologies
Project management methodologies are like roadmaps, guiding your team from project kickoff to the finish line. But what...
read more
DOWNLOAD
by Wrike
Wrike Operational Excellence Report 2018
These principles serve as a blueprint for how businesses can develop a culture of excellence. This report examines the...
read more
DOWNLOAD
by Wrike
The State of Creative Teams in 2018
Creative teams are responsible for some of the most iconic and influential images in modern history. They give life to...
read more
DOWNLOAD
By Brett Harned
A Guide to Project Management
It’s difficult to define what a “good” project manager is these days. Every organization defines the role, and...
read more
DOWNLOAD
by HubSpot and Iconosquare
The Complete 2018 Guide to Instagram Analytics
This ebook will guide you through all of the Key Performance Indicators (KPIs) available to help you measure the...
read more
DOWNLOAD
by Provar
AUTOMATION TESTED: an independent comparison of Selenium and Provar
In this comparison study, undertaken by a Global System Integrator on behalf of a large US multinational, Provar and...
read more
DOWNLOAD
by Shopify
Project Management: Planning Your Web Design Workflow
Ensure your projects are set up for success with this latest guide, Project Management: Planning Your Web Design...
read more
DOWNLOAD
By Zendesk
Zendesk User Guide
The Zendesk User's Guide describes how to set up, manage, and customize your help desk. It is intended for Zendesk...
read more
DOWNLOAD
by eXo Platform
Collaboration Software: Market Overview
Whether you want to enhance collaboration in your organization or document yourself on recent collaboration software...
read more
DOWNLOAD
by Leanplum
The 6-Minute Guide to Mobile A/B Testing
This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store...
read more
DOWNLOAD