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Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this type of tool can significantly boost the efficiency of companies’ marketing and sales processes. Nevertheless, it is unlikely that you would acquire this tool before you are fully familiar with its applications and consequences. This white paper will examine how marketing and sales activities can be optimised using Marketing Automation.
Table of contents
Optimising marketing and sales activities
Measure the return on your investment in real time
Optimising marketing and sales activities
Optimise the lead generation work
What the management group wants to hear