The Definitive Guide to Marketing Automation

by Marketo

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success.

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What's Inside

Table of contents

Introduction

Part One: What is Marketing Automation?

Part Two: Why is Marketing Automation So Hot Right Now?

Part Three: How is Marketing Automation Different From...?

Part Four: Common Features in Marketing Automation

Part Five: Business Case for Marketing Automation

Part Six: Getting Successful with Marketing Automation – More than Technology

Part Seven: Buying Marketing Automation

Part Eight: Future of Marketing Automation

Part Nine: Marketo's Marketing Automation

Appendix: Key Marketing Automation Experts

About this Guide

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