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This report analyzes the results of a survey of public-sector employees currently involved in social media strategy and execution within their agency. It explores issues around proving the value of social media, identifies key benefits of improving agencies’ social strategy, and shares insights from Ben Cathers, principal value consultant at Hootsuite, about best practices for planning and implementing enterprise social media management for government.
Executive Summary
How governments are using social media today
Top use cases for social media in government
Critical challenges in adopting social media
Three key strategies for social government
The journey to social government