As a marketer, you frequently manage multiple projects simultaneously, with different budgets and sizes and the stakeholders in the process. Suppose you’re part of an internal marketing department. In that case, chances are you’re engaging with various internal and external individuals, including partners from ad agencies and branding companies, media buyers, and social media sites.
If you’re a digital-based marketing firm, you’re working on behalf of multiple clients at one moment. The two types of marketers need help managing a missed deadline or the cost of an overrun. The tools for project management excel in this scenario, giving marketers a systematic and well-organized method of managing their projects, both with their external and internal collaborators. They improve collaboration and increase productivity, making it much more straightforward than in the past to finish projects on time and create efficient marketing campaigns. Let’s get started.
Table of Contents
What is Marketing Project Management Software?
Marketing Project Management Software is a specific tool designed to organize, centralize, and oversee marketing campaigns and Ad-hoc projects. As with other software for managing projects, it simplifies collaborative tasks, makes repetitive tasks more accessible, and identifies bottlenecks that hinder projects.
What to Look for in Marketing Project Management Software?
Selecting the best software to manage your marketing projects could be daunting. While you’re considering which one is suitable for your group, you should keep these aspects in your head:
- Automation: Find software to automate marketing tasks, such as creating or assigning new projects. This can help rapidly join new members of the team as well as avoid manual labor.
- Collaboration among teams: The best communication tools are crucial for managing marketing campaigns. Select a platform that permits groups to communicate, chat, and discuss tasks effortlessly.
- Integrations: Choose an application that can integrate with your existing applications, like email marketing and analytics tools. It will improve your workflow and provide access to all the required information in one location.
- Analytics and Tracking: Ensure that the system you use to manage your project has immediate analytics, search, and reporting features. It will allow you to remain on top of team efficiency and help you identify areas of enhancement.
- Privacy and security: It is always an important aspect when it comes down to online data management software. Ensure your chosen platform has sufficient security measures to keep your information safe and secure.
Top 10 Project Management Software for Marketing
Confluence
Our list starts with Confluence. Confluence is a workspace shared by multiple users that lets you create and organize everything you do. Contrary to file sharing and document software, Confluence can be used flexibly and socially, assisting your employees and the company to collaborate to the best of their abilities. From project teams to technical team management to HR, you are marketing and finance. The larger the group who use Confluence, the better the value they get from the tool. Confluence allows you to manage and access all the data you require. Confluence lets you group related pages into an area specifically for your job, team, or even cross-functional projects. Confluence may be available only to you or the whole company based on the permissions granted for a particular area.
Page trees, which form an orderly list of the pages in a room, highlight the topics of the parent pages and aid in keeping them clean. Do you need to locate an item? Try a quick search and find any website that was ever made. It is possible to find the comments posted by someone else on an online webpage. After someone leaves your business, you’ll be able to continue to search for the work the person did so that knowledge remains afloat. Every type of task ever imagined started with just a page from Confluence, from arranging an office celebration or NASA’s trip to Mars. It doesn’t matter if you want to take meeting notes, record the requirements for your product, or start reviewing your design. Confluence provides a scalable system for the tasks. Make Confluence work with your way of working to provide a comfortable environment for your team members to interact.
Suppose you want to include spreadsheets on your site, insert diagrams or charts, show designs, or connect with other apps such as Google Drive or Salesforce. In that case, Marketplace applications make it simple to boost the power of the pages you manage to perform the best job possible.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Mac, Windows, Linux, Android, iPhone, iPad.
- Top Features – @mentions, API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Alerts/Notifications, Archiving & Retention, Assignment Management, Audio File Management, Audit Trail, Brainstorming, Calendar Management, Cataloging/Categorization, Collaboration Tools, Commenting/Notes, Communication Management, Content Management, Content Publishing Options, Customizable Branding, Customizable Templates, Data Security, Discussions/Forums.
- Free Trial & Version Available
- Prize – $55/ Per month.
- Best for – Document Capture, Document Classification, Document Generation, Document Management, Document Review, Document Storage, Documentation Management, Drag & Drop, Due Date Tracking, Email Management, Feedback Management, File Management, File Sharing, For the IT sector.
- Support – Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat.
- Overall Rating – 5/5 Stars
Celoxis
The second that comes on the list is Celoxis. Celoxis is a Comprehensive enterprise Project Management tool created to help you plan and manage multifaceted and complex portfolios of projects efficiently. This one-stop solution allows you to manage all aspects, from project scheduling and managing resources to revenue forecasting, budgeting, expenses and time tracking, deep reporting, and collaboration.
It can be used with Linux and PostgreSQL, making it an economical and customizable option. You can easily track time and costs and get valuable insight via in-depth analysis, allowing you to make informed decisions and proactively manage your projects.
Collaboration is the mainstay of our application, allowing teams to work seamlessly. No matter where they are, our software allows live, real-time collaboration, improving productivity while ensuring that all participants are in the same place through the entire project’s life cycle. Discover the versatility and strength of our complete software for managing projects. Manage your projects confidently by leveraging our reliable and effective SaaS or On-Premise solution. Improve workflows, increase your operations’ efficiency, and ensure your project’s success.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Linux, iPhone, iPad.
- Top Features – @mentions, API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Agile Methodologies, Alerts/Notifications, Assignment Management, Billable Items Tracking, Billing & Invoicing, Budget Management, Budgeting/Forecasting, Calendar Management, Capacity Management, Change Management, Charting, Client Portal, Collaboration Tools, Commenting/Notes, Cost-to-Completion Tracking, Customizable Fields
- Free Trial & Version Available
- Prize – Price not provided by the vendor.
- Best for – Customizable Reports, Customizable Templates, Dashboard, Data Import/Export, Data Visualization, Deadline Management, Document Management, Document Storage, Drag & Drop, Due Date Tracking, Email Management, File Management, File Sharing, For Creative Agencies, For IT Project Management.
- Support – Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat.
- Overall Rating – 4.8/5 Stars
Backlog
Backlog is third on the list. Backlog is an all-in-one software for managing projects designed for team members and developers that includes features like issues tracking, version control, and wikis in a single system. Its core functions include Burndown charts for projects, Gantt charts, problems, and watchlists and subtasks. Comments threads, sharing files along with bug tracker. It is easy to use for those who are not developers and is accessible on the move through a mobile application to Android and iOS. Backlog assists users in prioritizing and controlling tasks across projects by facilitating collaboration between teams and lists of jobs while keeping track of the overall performance. Project updates can be shared with users as well as discuss plans. They can also submit assignments to groups and securely share their files, such as legal documents and web design projects.
Backlog assists in keeping people up-to-date regarding the status of projects overall and offers cumulative summaries and individual tracking of each milestone. Backlog generates and automatically updates Gantt charts rapidly to aid in planning projects by letting users slice and dice charts according to the milestone’s assignee by category and then export them into Excel. Version control tools are available on the web: Git, Subversion, and repository for design and engineering teams without installation. Inbuilt capabilities include customized fields, user-specific permissions as well and email integration. The ability to build wikis for meetings notes, project plans, and product requirements.
Backlog lets you manage projects traveling by using its mobile application available for iOS and Android. It allows users to keep track of changes to an issue and feedback and receive notifications on mobile devices anytime.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – @mentions, API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Agile Methodologies, Alerts/Notifications, Approval Process Control, Assignment Management, Audit Trail, Backlog Management, Bug Tracking, Bug/Issue Capture, Business Process Automation, Charting, Code Repository Integration, Collaboration Tools, Color Codes/Icons, Commenting/Notes.
- Free Trial & Version Available
- Prize – $35/ Per month.
- Best for – A Communication Management, Cost-to-Completion Tracking, Create Subtasks, Customizable Dashboard, Customizable Fields, Customizable Templates, Dashboard, Data Import/Export, Deadline Management, Discussions/Forums, Document Management.
- Support – Email/Help Desk, FAQs/Forum, Phone Support, Chat.
- Overall Rating – 4.7/5 Stars
Clockify
Clockify is a time-tracking software that allows teams to track the hours worked across different tasks. With unlimited clients, users, and clients, you can gauge the efficiency of employees, keep track of the progress of each project, and perform everything necessary for administration and reporting tasks in one location. It is simple to keep track of time with the timer to track hours at a glance and a timesheet that allows you to enter the time on weekly timesheets and organize your work schedule using time blocks and management within the calendar. The user will have a complete view of your employees’ hours working on each project, progress hours, and getting what you want to achieve within timeframes. This will allow you to manage your tasks to boost team performance. Clockify enables you to set billable hours for a powerful reports system when combined with time tracking on tasks. Data collected can be used for monitoring the time used on various projects, from all perspectives down to one employee or job, when projects are viewed by deadlines and milestones, along with budgeting and other resources.
Reporting systems can help you organize your homework to achieve your desired goals. It will also give you data on each person, project, or client’s financial health. Reports help manage payroll, track the profitability of projects, as well as to create precise invoices. Making invoices promptly will reduce time and speed up the process of payment. Clockify can be a pay-time-off tracker and vacation software. You can establish the rules for vacation and time off and a system that lets employees earn their time off by overtime.
By tracking time information and rates for hourly work, Clocify covers fields from managing tasks and projects to accounting in one program. The application is available on mobile devices that work on iOS and Android gadgets. It is known as month-long and free subscriptions. Support is provided by email and documentation.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – API, Access Controls/Permissions, Accounting Integration, Activity Dashboard, Activity Tracking, Agile Methodologies, Alerts/Notifications, Approval Process Control, Approval Workflow, Attendance Management, Attendance Tracking, Audit Trail, Automated Scheduling, Automatic Time Capture.
- Free Trial & Version Available
- Prize – $3.99/ Per month.
- Best for – Availability Management, Billable & Non-Billable Hours, Billable Items Tracking, Billing & Invoicing, Budget Management, Budgeting/Forecasting, Calendar Management, Calendar Sync, Client Portal, Clock In/Out, Collaboration Tools, Commenting/Notes, Compliance Management, Compliance Tracking.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.7/5 Stars
Data Blaze
Data Blaze is a free, simple, efficient, and user-friendly spreadsheet program that lets you manage and access your information anytime. It is a data type with various rich options, dynamic views, interactive forms, collaboration tools, and integrations. Data Blaze is the most effective tool to manage your information. Data Blaze supports various data formats, like data types like text data, numbers, date categories, files, and many more. That means you can add and save all kinds of data together and simplify organizing and analyzing your data. With Data Blaze’s dynamic view, you can swiftly and efficiently filter, sort, and categorize your data, which makes your search for the correct information effortless. Text Blaze creates external forms that allow you to collect information from different users and combine all of them in one location.
Data Blaze also makes collaboration effortless. It will enable you to share your data with anyone. They can view, edit, and comment on the data (based on your permission). It makes working on projects with colleagues, clients, and others involved effortless. Additionally, you can share the details of your data in a public manner. What makes Data Blaze apart is its capability to make data accessible to anyone. It is possible to create dynamic templates that you can insert wherever you want with keyboard shortcuts. It means you can take data from a table and place it in any location with a template you use at any time with the keyboard. It is also possible to create data in your table anywhere with keyboard shortcuts. It makes it simple to organize your data anywhere, whether in a meeting, out while on the move, or even away from the desk.
Data Blaze is perfect for various scenarios. It can control your tasks and projects and send status updates in a flash, email an employee a job offer, and have it automatically logged into your table. It can also be used to organize your open jobs and applicants: send an applicant a message via LinkedIn and then automatically save details of the candidate within your table. If you’re selling goods or services such as a product or service, you may utilize Data Blaze to send detailed current information on these to your clients using a keyboard shortcut.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – Data Tabulation, Data Visualization, Reporting/Analytics.
- Free Trial & Version Available
- Prize – Price not provided by the vendor.
- Best for – Data Tabulation, Data Visualization, Reporting/Analytics.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.4/5 Stars
ClickUp
ClickUp is a complete productivity system that breaks down work isolation. It’s where teams use it to plan, manage, and work with documents, tasks, Goals, Chat, Whiteboards, and more. It can be easily customized in two clicks; ClickUp helps teams of any size and type perform their work more efficiently. Replacing obsolete and inflexible software allows teams to cut down on one day per week!
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – @mentions, API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Activity/News Feed, Agile Methodologies, Alerts/Escalation, Alerts/Notifications, Application Management, Approval Process Control, Approval Workflow, Archiving & Retention, Assignment Management, Audit Trail, Automated Scheduling, Automatic Time Capture, Backlog Management, Bar Chart.
- Free Trial & Version Available
- Prize – $9/ Per month.
- Best for – Billable & Non-Billable Hours, Billing & Invoicing, Brainstorming, Budget Management, Budgeting/Forecasting, Bug Tracking, Bug/Issue Capture, Business Process Automation, CRM, Calendar Management, Calendar Sync, Calendar/Reminder System, Campaign Analytics.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.4/5 Stars
Core Strategy
Core Strategy provides an Agile Strategic management tool that helps bridge the gap between an organization’s goals, strategy and objectives, strategic plans, and implementation. The solution allows leaders to gain more insight into the organization’s capacities, resources, and limits when investing, de-investing, and prioritizing radical technology transformations. It assists in translating the organization’s strategy and aligning it to its mission and capabilities. It also provides the basis for comprehending the interdependencies and constraints that can lead to more effective execution.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – 360 Degree Feedback, API, Access Controls/Permissions, Activity Dashboard, Activity Planning, Activity Tracking, Ad hoc Reporting, Agile Methodologies, Alerts/Notifications, Benchmarking, Billing & Invoicing, Calendar Management, Charting.
- Free Trial & Version Available
- Prize – $7/ Per month.
- Best for – Client Portal, Collaboration Tools, Commenting/Notes, Competency Management, Cost-to-Completion Tracking, Customizable Dashboard, Customizable Fields, Customizable Reports, Dashboard, Dashboard Creation, Data Import/Export, Data Integration, Data Management, Data Visualization, Document Management.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.3/5 Stars
Freshdesk
Freshdesk is a SaaS customer support tool with all the features businesses require to provide outstanding customer service. This includes multichannel support, automatic tickets, comprehensive reports, self-service solutions, SLA management, and other features. Freshdesk integrates requests from the web, email, phone chat, social, and email and lets your employees keep track of conversations in the same overview.
The software also provides a smooth agent experience and helps them remain in top form. Unlike other solutions on the market, which have high-cost tiers and concealed costs, Freshdesk is affordable and offers a free plan that allows unlimited agent seats.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Alerts/Escalation, Alerts/Notifications, Appointment Management, Archiving & Retention, Assignment Management, Automated Routing, Automatic Call Distribution, CRM, Call Center Management, Call Monitoring, Call Recording.
- Free Trial & Version Available
- Prize – $15/ Per month.
- Best for – Call Routing, Case Management, Cataloging/Categorization, Chat/Messaging, Collaboration Tools, Communication Management, Computer Telephony Integration, Conferencing, Contact Database, Contact Management, Content Creation.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.2/5 Stars
Notion
Notion is a project – and workflow management software that can help organizations streamline processes related to goals, tracking status, lead management, and many more through a central platform. Users can use the drag-and-drop interface to manage the order of their work, shift it around, and create concepts, ideas, or plans. Notion lets businesses build and keep a database of knowledge covering a range of subjects, such as task instructions, code guidelines, and HR workflows.
Customers can make roadmaps and track projects based on completion status and priority using the built-in calendar feature and Kanban boards. They can also track categories, preferences, and team members assigned. For better collaboration among team members, they can add their comments to projects and tasks to initiate discussions.
It comes with an interface for applications (API), which allows organizations to link it with various third-party applications, such as Slack, Figma, and InVision. Users can make to-do lists, create meeting notes, and establish weekly schedules on one platform.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – @mentions, API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Activity/News Feed. Agile Methodologies, Annotations, Approval Process Control, Archiving & Retention, Brainstorming, Budget Management, Calendar Management, Cataloging/Categorization, Collaboration Tools.
- Free Trial & Version Available
- Prize – $10/ Per month.
- Best for – Commenting/Notes, Communication Management, Configurable Workflow, Contact Management, Content Management, Create Subtasks, Customizable Dashboard, Customizable Fields, Customizable Templates, Dashboard, Data Import/Export.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.1/5 Stars
Smartsheet
Smartsheet is a SaaS cloud application that is enterprise-ready for collaboration and work management and is used by over 80,000 companies and millions of customers across 175 nations. The app is highly regarded for its online project management, collaboration, and the ability to share files; Smartsheet’s spreadsheet-like software is utilized for tracking and managing a variety of kinds of work.
This includes task lists, team projects, customer data pipelines for sales, events calendars, and other business processes. Smartsheet’s Smartsheet platform provides solutions for the automation of workflows as well as content collaboration and forms management, as well as monitoring activities, project management as well as scheduling, and actual-time tracking of data as well as other.
Accounts can be accessed online or via integrations with top web-based solutions. Smartsheet is the leading online solution to manage projects for Google Apps and Salesforce and can be integrated with top web-based applications like Box, Dropbox, and Zapier. Smartsheet API Smartsheet API also allows users to incorporate the software into the workflows that are already in place.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – API, Access Controls/Permissions, Activity Dashboard, Activity Planning, Activity Tracking, Ad hoc Reporting, Agile Methodologies, Alerts/Notifications, Analytics, Approval Process Control, Approval Workflow, Asset Tracking, Assignment Management, Audit Trail, Availability Management, Backlog Management, Bar Chart, Bed Management, Bid Management.
- Free Trial & Version Available
- Prize – $9/ Per month.
- Best for – Billing & Invoicing, Brainstorming, Brand Management, Budget Management, Budgeting/Forecasting, Bug Tracking, Business Process Automation, CRM, Calendar Management, Calibration Management, Campaign Analytics.
- Support – Email/Help Desk FAQs/Forum Knowledge Base Phone Support, Chat.
- Overall Rating – 4.0/5 Stars
Conclusion
When choosing the most effective marketing agency software for managing projects, be sure to consider the needs of your team as well as budget and scaling requirements. It would help to look for a robust system in task management software, collaborative tools, and connectivity capabilities to your current software. Review the reviews and request demonstrations, and take advantage of free trial trials to choose a product compatible with your workflow and long-term expansion ambitions.
