Businesses looking to drive sales and generate substantial online revenue can rely on affiliate marketing to get the job done. The world of affiliate marketing is beneficial for businesses as well as affiliate marketers. In 2017, the US saw affiliate market spending worth $5.4 billion, which increased to $8.2 billion in 2022. Today, non-traditional forms of marketing are proving to be more beneficial, which is why there is a rise in their popularity. This stands true for affiliate marketing as well.
In this post, find out what affiliate marketing is, and which are the top 9 affiliate marketing software to use in 2022.
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What is Affiliate Marketing?
Affiliate marketing can be described as an advertising model wherein businesses compensate third-party publishers who help them in generating traffic and leads for their products and services. These third-party publishers, known as affiliates, prime responsibility to promote a business’s products and services and in turn earn a commission whenever a sale is conducted. You might have come across various posts where the headings may include terms like ‘affiliate link’ or ‘sponsored post’, etc. In order for businesses to ensure that they have an effective affiliate marketing strategy in place, the best option is to take advantage of affiliate marketing software.
Affiliate marketing software offers a wide range of features and tools that makes it easier for businesses to manage their affiliate marketing and also easily monitor its growth.
Top 9 Affiliate Marketing Software to Use in 2022
Read on to find out our recommendation of the top 9 affiliate marketing software to use in 2022.
Post Affiliate Pro
Post Affiliate Pro is an end-to-end affiliate marketing software that allows businesses to seamlessly create and manage their affiliate marketing program. This software can integrate over 200 CMS systems and payment processors. From creating personalized commission structures and settings to helping users monitor their commission payout, there is a lot that this software offers.
Key Features:
- Affiliate tracking
- Referral link generator
- Custom links
- Email updates
- Campaign management
Pricing:
- Free trial
- Pro – $129/month
- Ultimate – $249/month
- Network – $599/month
Refersion
Refersion is a leading affiliate marketing software several top brands use to find new customers, boost their conversions, and increase their revenue. Businesses can use the software to build their own network of affiliates, track affiliate sales, access reports and analytics based on real-time data, etc. It offers an easy-to-use interface, thus, making it one of the most popular software in this category.
Key Features:
- Affiliate tracking
- Affiliate management
- Commission management
- Banner management
- Fraud prevention
Pricing:
- Free trial
- Professional – $89/month
- Enterprise – Custom
impact.com
impact.com offers an intuitive and flexible platform that enables businesses to manage their various partnerships, such as affiliates, influencers, content publishers, and more – all from one single platform. This software offers deep insights, easy workflows, and top-notch flexibility to affiliate marketers for managing their loyalty and cashback sites, coupons, rewards, etc. It is one of the best affiliate marketing software, with collaboration being one of its key USPs.
Key Features:
- Affiliate network
- Affiliate tracking
- Commissions and payouts
- Multichannel tracking
- Campaign insights
Pricing:
- Starter – $500/month
- Pro – $2,500/month
- Enterprise – $5,000/month
CAKE
Next on our list of top nine affiliate marketing software is CAKE which comes equipped with various solutions, including solutions for affiliate marketing. Businesses can use this software to measure and manage their partner marketing campaigns, attract new and valuable affiliates, and optimize the performance of the campaigns for higher profitability.
Key Features:
- Real-time reporting
- Customization
- Cookieless tracking
- Custom links
- Referral link generator
Pricing:
- CAKE offers subscription-based plans. To know more about the pricing, please visit the official vendor website.
Everflow
Businesses looking for affiliate marketing software that can offer them robust insights and speed up their response time can check out Everflow. This scalable software offers several features and functionalities that can help businesses overcome the complexities associated with affiliate marketing in a structured and seamless manner. Everflow is the preferred software for a number of leading brands.
Key Features:
- Affiliate Tracking
- Commission Management
- Performance Analytics
- Campaign Management
- Fraud Prevention
Pricing:
- Starter – $750/month
- Everflow Plus – $1,995/month
TUNE
TUNE is customizable SaaS solution that enables businesses to build, manage, and grow their affiliate networks and partner programs. The software offers a single platform through which businesses can maximize their ROI from onboarding to payout. With a claim of 98% customer satisfaction rate, it is not surprising why TUNE is one of the most popular software in this category.
Key Features:
- Custom links
- Affiliate tracking
- Individual portals
- Data visualizations
- Custom reporting
Pricing:
- Bootstrap – $599/month
- Scale – $1,500/month
- Contract – Custom
PartnerStack
PartnerStack is an amazing affiliate marketing software that helps in empowering affiliates and enables businesses to grow and manage their partner relationships. It offers all the key features and functionalities that you would expect in an affiliate marketing software – from onboarding partners to creating a custom experience for their partner channels to seamless compensation management. Using this software, both businesses and affiliates can accelerate their recurring revenue.
Key Features:
- Affiliate network
- Commissions and payouts
- Customization
- Affiliate tracking
- Individual portals
Pricing:
- PartnerStack offers three plans, namely SMB, Essentials, and Enterprise. The pricing for each of these plans will be available on request from the vendor.
Offer18
Offer18 is considered as one of the top affiliate marketing software currently in the market. Designed for use by digital professionals, this software helps them in creating their own affiliate network and also offers excellent built-in tools to boost their ROI. From creating to starting to managing to monitoring your affiliate marketing campaigns, this software is capable of all this and more.
Key Features:
- Fraud prevention
- Campaign management
- Smart links
- Smart tracking
- Affiliate management
Pricing:
- Free trial
- Startup – $49/month
- Professional – $149/month
- Enterprise – $349/month
LeadDyno
LeadDyno is a robust lead-generating affiliate management software that enables businesses and individuals to easily track their affiliate programs. From creating an affiliate program within minutes to managing all payments efficiently, users can benefit a lot by using this software. Its affiliate portal is one of it skey USPs as you can customize the portal with your logo, personalized message, and color scheme.
Key Features:
- Commission tracking
- Customizable payment scheme
- Multitracking
- One-click integrations
- Performance Analytics
Pricing:
- Free trial
- Starter – $49/month
- Plus – $129/month
- Pro – $349/month
- Premium – $749/month
Conclusion
Since affiliate marketing has become one of the most sought-after advertising models for businesses of all sizes, it is not surprising to see several affiliate marketing software available in the market. Hence, it is important that you compare various software in the category and choose the one that best matches your requirement and budget. You can also try using the free version of various software and then opt for the paid version.
If you are in search of other marketing software to boost your business’s sales and growth, do check out SaaSworthy!
