Top Marketing Analytics Software

Windsor.ai is a marketing attribution software, developed specifically for marketing professionals and enterprises that is utilized to optimize return on investment using the power of Artificial Intelligence. It lets users incorporate all of their marketing data and run advanced marketing attribution models into one place, depending upon their entire customer journey. Windsor.ai enables users to analyze customer journeys to measure business conversions. Moreover, it comprises a data driving marketing feature which allows marketers to create revenue-based decisions promptly. This tool incorporates HubSpot, stripe, Magento, Jira, and much more. Medium and large-scale performance marketers who desire to obtain insights and drive additional performance use the Windsor.ai software. Overall, it is a responsive and API-first product with promising features of collecting, which is spent on various platforms. The flexibility to add any manual expenditure makes it an excellent product. Users can customize the dashboard to suit their analytic needs. The attribution modeling feature enables users to track the result back to the right marketing source, and allows purposeful data science decision making.

CB Insights helps inform their strategic decisions with data and real-time market intelligence. Their intelligence platform is powered by millions of data points, giving them a comprehensive view of the market and their competition. With CB Insights, they’ll gain insights into the growing industries that are ripe for competition, as well as industries to avoid, so they can make smart decisions. Additionally, they’ll have a better understanding of where industry leaders are investing, allowing them to stay ahead of the competition. CB Insights is their go-to source for analytics that secure growth and inform decision-making.

Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels.

Punchh is a top graded loyalty and engagement management platform for retail, restaurants and convenience stores. That helps brands schedule loyalty programs for their customers, in an omnichannel environment both digitally and in-store. Being an integrated engagement platform, Punchh offers detailed information across different customer touchpoints, helping out users with their decision making. The software features a scalable and secure infrastructure that offers out of the box integration with eCommerce and POS systems. Further, enterprises can use the data-driven decisions provided by Punchh to personalize 1:1 campaigns and enhance the retention rate of an individual customer for a lifetime. Restaurant owners, can use the software to deliver a customer-first loyalty campaign, reward guests as per their choices and help them with online ordering and payment. They can use Punchh to generate a personalized relationship with individual guests and boost up the ROI eventually. Convenience stores and retail business owners get to modernize customer loyalty programs and drive more customers to their business with the same.

Airbridge is the comprehensive solution for marketing performance measurement and optimization. With a unified dashboard of 4 services, Airbridge empowers professionals with the tools and insights they need to maximize their sources of growth. The service's Mobile Measurement (MMP) provides invaluable data on app downloads, app engagement, and user lifetime. Meanwhile, Multi-touch Attribution (MTA) ensures performance accuracy across channels with advanced algorithms. Furthermore, Incrementality enables professionals to measure the incremental impact of each conversion while Marketing Mix Modeling (MMM) offers advanced analytics. These insights are complemented with deep-linking, fraud protection, and real-time marketing analytics for a comprehensive package.

Strackr is an affiliate platform that consolidates user affiliate data such as transactions, clicks, income, and payments into a single affiliate platform. The objective behind this feature is to save the user time by compiling everything in one location, making it easy to monitor data on a single affiliate dashboard. Strackr ensures that a user can see all of the reports that they require, as well as compare them to other affiliate programs, all while keeping all data secured and secure. It is an excellent assistance system for both individuals and corporations, and it includes a live chat system to address all user questions. This software assists in monitoring and tracking data from numerous affiliate systems such as Awin, Impact, ShareASale, Amazon, and others. It has a dashboard that allows you to keep track of the number of leads generated, revenue generated, and clicks recorded. It sends consumers a daily summary of their earnings through email, allowing them to stay on top of their earnings. Strackr is a piece of software designed specifically for email marketing and coupon channels. It also aids in the improvement of efficiency and the increase of sales and revenues. It's a fantastic tool that allows you to keep track of your affiliate revenue. It also sends you daily updates through email, allowing you to plan your next steps accordingly. Strackr also allows you to compare the performance of different programs, assisting you in selecting the best affiliate program. Furthermore, the program ensures their customers' entire security.

Adverity is an advanced marketing analytics platform that is designed for the transformation of your data into engaging dashboards and intuitive insights. It eliminates the need for manual reporting and saves a lot of time by automating your data integration from all types of tech platforms. With Adverity, you can connect all of your data using a large library of data connectors and get rid of data error and spreadsheets permanently. You can transform, optimize and enhance your data and distribute it across various destinations using Adverity’s smart tools and features. It increases flexibility and assists you in maximizing the value of your harmonized datasets by leveraging your data. It provides better visualization with flexible and engaging dashboards. Users can monitor their multi-channel performance, speed up their marketing reports and democratize their data using Adverity. Users can additionally optimize their future plans and campaigns with Adverity’s predictive insights feature. The software comes completely equipped with international data protection standards and certifications for security management of user’s information.

PixDynamics provides an innovative data set that is updated on a weekly basis to ensure customers are provided with the latest insights regarding their consultants. The information is tailored to a specific organization and the solutions provided are integrated with the customer's systems and processes. This allows PixDynamics to sync millions of records with the customer's data every week. This ensures customers are able to access the most up-to-date information to better manage their consultants.

Konnecto is a smart Market Intelligence tool that analyses your rivals' customer journeys and uncovers new ways to boost your online sales on a daily basis. It assists marketing leaders in delving deeper into their company's most pressing issues, gaining insights into all phases of your customers' journeys, as well as those of your rivals. Konnecto’s AI-powered technology detects the gaps in your sales process, allowing you to rapidly seize chances that can boost your online sales. You can use these details to develop a successful GTM strategy while keeping your rivals in the dark. The platform provides daily marketing suggestions based on a continuous study of behaviours, segments, and rivals, so you can get the most of your marketing money every day. Based on reverse engineering trips from hundreds of perspectives, Konnecto offers a live analysis of market gaps you have versus your rivals in the early journey phases. Additionally, it enables you to discover possibilities beyond digital marketing throughout your business divisions - NPD, M&A, and more by identifying trends and patterns ahead of your rivals.

DigitalMaas software is a Local Marketing Platform used to manage your Google My Business locations at scale.The software offers features like GMB Posts and can respond to Google Reviews, Menus, Photos, and much more. Import your locations and take your audit results to analyse your data and measure the performance of your business. It integrates with Google Analytics, Google Adwords, and more.