Top SaaS conferences and events in 2020

With the SaaS industry growing at a fast clip (it’s expected to reach revenues of $113.1 billion, almost twice of 2017 revenues, per Gartner), it’s evident that such companies are rapidly changing several traditional industries while creating quite a few new ones. And if you’re part of a SaaS business or planning to start one, then SaaS conferences are definitely the best way to see how fast the landscape is changing, from the front seat. Of course, SaaS events are also a great way to hear from the industry’s who’s who and meet and network with fellow entrepreneurs. So if you’re planning to attend a SaaS event (or two), then you’ve reached the right place as we at SaaSworthy are bringing you a curated list of SaaS events in 2020 that are worth your attention. Let’s jump right in. 

1. SaaStr Annual 2020 (canceled)

March 10th – 12th, San Jose, USA 

Started by serial entrepreneur Jason M Lemkin, who’s known for successful digital signing service EchoSign and selling it to Adobe, SaaStr Annual has quickly become a must-attend SaaS event. Started back in 2015, the conference boasts immense learning experience in three days of a packed schedule. This time around, the event will have over 300+ sessions that one can attend, as per their interests. And that’s not it, you can also have mentoring sessions from SaaS leaders, dubbed as Braindates. If you’re looking for investors, then you’ll find them at the event too, with SaaStr claiming the presence of 800+ VCs. All in all, the event will have over 15,000 people from the SaaS ecosystem, making it an unmissable affair. 

2. SXSW (canceled)

March 13th-22nd, Austin, USA 

South by South West is one of the most popular events in the world. It’s mot as much as an event, but a festival that has artists, innovators and thought-leaders and thus focuses on the intersection of culture and technology. While it’s not specifically targeted at SaaS companies, there are a fair share of sessions that are related to startups covering things like investing, mentorship, and more along with SXSW Pitch and Release It pitching competitions. Similarly, you’ll find technology sessions focusing on buzzwords like 5G, cryptoassets, deep fakes and quantum computing among several others. In sum, it’s definitely a great event if you want to exchange ideas and open your mind to what’s possible. 

3. RevGrowth Virtual Summit (virtual event)

April 16th-17th, 2020

Popular conversational marketing platform, Drift is holding a virtual conference that focuses on revenue growth. The event will bring together people from sales and marketing, and promises an incredible lineup of speakers from the likes of Aventri, ON24, and Smartsheet. The best part is that the conference is totally free of charge. 

The recordings of the event can be found on Drift’s Insider website, registration for which is free.

4. SaaStr Summit (virtual event)

April 22nd

While SaaStr had to cancel its headline event, scheduled for March, it’s conducting a virtual conference on April 22nd. The best part is that it’s completely free, and promises an incredible lineup of speakers. Right from Garry Tan, Co-founder of Initialized Capital to Jeff Lawson, Co-founder and CEO at Twilio, and Elaine Page, Vice President, People Operations at TaxJar to Stewart Butterfield, CEO and Co-founder, Slack. The day-long event comprises talks on “Bridging the Gap” and workshops too.

The recording of the event can be found on YouTube, and we’ve embedded the playlist for all the sessions above.

5. RevOps Intervention (virtual event)

April 28th

Chargebee, a leading subscription billing software, is also conducting a virtual event which is specifically focusing on improving revenue operations. Scheduled for April 28th, it brings forth speakers from the likes of Hubspot, Freshworks, OneLogin, and Zendesk. Along with 15 sessions, you can also ask questions to speakers via AMAs.

6. SaaStock Latam (canceled)

May 11th-13th, Sao Paulo, Brazil

SaaStock ranks high on the list of SaaS events, thanks to its global scale that’s aimed at bringing founders, executives and investors at one place. Its first event of the year 2020 will be held in Brazil for 30 days and promises an attendance of over 600 people and more than 60 VC funds. With 2020’s speakers including executives from popular SaaS companies like Cloudflare, Shopify and Zendesk, it surely becomes an event worth attending. Then there’s SaaStock Ascent, which is an invite-only forum for 40 SaaS founders and CEOs who are leading companies with $3million ARR or more to discuss scaling up. 

7. Own your growth (virtual event)

May 20th – 21st

Predictable Revenue is conducting a virtual summit focused on revenue growth. Aptly dubbed Own your growth, the conference is completely free and brings forth some impressive speakers. These include Proposify‘s co-founder and CEO, Kyle Racki, Lemlist’ co-founder and CEO, Guillaume Moubeche, and Zuora‘s Tien Tzuo among others. The talks are categorized into growth, demand gen, new normal, and sales along with roundtables.

8. Unpluggd (virtual event)

May 23rd

Unpluggd is among India’s largest startup conference, and for the first time ever, it’ll be conducted virtually. While it’s not specifically focused on the SaaS industry, it does bring forth the likes of Avlesh Singh, Co-founder and CEO, WebEngage, Ravi Trivedi, Founder, PushEngage and Shishir Mehrotra, Founder, Coda. Along with the keynote sessions, the conference will also have workshops.

9. SaaStr Summit: The New New in Venture (virtual event)

May 27th

After conducting the Bridging the Gap summit in the month of April, SaaStr is hosting another virtual conference that is specifically focused on the venture capital industry. The event will bring together top investors in the SaaS industry, from Point Nine Capital’s Christoph Janz to Founder Fund’s Keith Rabois. The summit will also have Sendgrid‘s CEO Sameer Dholakia and Puppet Enterprise’s CEO Yvonne Wassenaar.

The event’s videos have been uploaded on YouTube, so even if you’ve missed it, you can still get all the insights and conversations in the playlist above.

10. SaaS Tiger (canceled)

June 9th-10th, Israel

For a SaaS company, sales and marketing is among the core functions and they’re also quite different in contrast to conventional businesses. Enter SaaS Tiger, which is specifically aimed at sales and marketing of SaaS products, which of course, play a crucial role in the growth. To do that, the SaaS Tiger conference brings together sales, marketing, product managers and of course founders and investors from the biggest SaaS companies. It promises to offer the best strategies and tactics that will improve your SaaS company’s growth as well as revenue. The two-day event boasts 700 attendees from over 30 countries and 45 insightful sessions. Attendees can also schedule 1:1 meetings with investors and corporates for 20 minutes. 

11. SaaStock Remote (virtual event)

June 10th-11th

With the world going remote, SaaStock has also announced its first virtual conference aptly dubbed SaaStock Remote. The two-day event promises amazing speakers from companies such as Drift, Miro, Intercom along with renowned VCs such as Tomas Tunguz and David Skok. The tickets of the conference are already available to purchase, and start at $129 and go all the way up to $499.

12. SaaStr Europa (canceled)

June 17th-18th, Paris, Europe 

SaaStr has become so popular that instead of just one event, it’s holding quite a few conferences across the world. In that vein, think of SaaStr Europa as the European counterpart of the company’s annual event in the United States. SaaStr Europa started in 2018, and this year, it’s said to be bigger and better with the attendance of over 3,000 founders and executives from top SaaS vendors as well as VCs. While the details of the event are still being worked out, the list of speakers – that includes people from popular SaaS products like Dashlane and InVision – already raises the stakes. 

13. SaaStock North America (canceled)

June 22nd-24th, San Francisco, USA 

SaaStock’s North America is an annual tradition that brings the growth-stage B2B SaaS founders and executives together with investors. The three-day event is packed with knowledgeable sessions and boasts of over 1,000 attendees. While the conference organizers haven’t revealed all the details of the 2020 edition, its partners include the likes of Chargebee and Leadfeeder among other popular SaaS companies. The event also has a Startup program and scholarships for startups, while the SaaS.City is a one-day accelerator that will offer hands-on workshops on a variety of domains such as sales and marketing. 

14. Collision from Home (virtual event)

June 23rd-25th

Collision, one of the world’s biggest conference organizers, is also conducting a three-day virtual conference. Dubbed Collision from Home, the event isn’t necessarily focused on the SaaS industry, but it does have speakers like Box’s Aaron Levie, ThoughtWorks’ Rebecca Parsons, SurveyMonkey‘s Leela Srinivasan, and GitLab‘s Sid Sijbrandij. There are also a slew of investors from the likes of Khosla Ventures and Basis Set Ventures, among others. The tickets for the event start from $99.

15. SaaS Monster (virtual event)

June 23rd-25th, Toronto, Canada 

Run as part of North America’s fastest-growing tech conference – Collision – SaaS Monster serves as a platform for big data, customer service, and marketing companies to come together. The ticket for the Collison conference will give you access to SaaS Monster too, which will specifically focus on four verticals: cloud computing, artificial intelligence, enterprise technology, and security. The speakers include founders from popular SaaS companies such as Auth0, Drift, Front, and Mailchimp. 

16. SaaStr Enterprise – The Real Future of Work (virtutal event)

July 29th, 2020

It seems that SaaStr is organizing a virtual conference every month. After Bridging the Gap and The New New in Venture, it’ll be holding SaaStr Enterprise on July 29th. The summit is aimed at bringing the leading CEOs in the cloud space at one place. The event will also give the networking opportunity to over 200 CEOs and investors as well as 150 CXOs. While the entire lineup hasn’t been divulged yet, the headline speakers include CEOs of companies such as Algolia and PagerDuty.

17. Traction Conf (canceled)

August 5th-6th, Vancouver, Canada 

As the name itself suggests, Traction Conf tells you ways to get traction for your startup. While the learnings are for any startup, SaaS companies can specifically take advantage of the tips to put their business in the growth mode. The event focuses on giving actionable insights on how to grow your business from those who’ve actually done it. The past list of speakers includes App Dynamics’ Jyoti Bansal, Hootsuite’s Ryan Holmes, FreshBooks‘ Mike McDerment among others. 

18. Dublin Tech Summit

September 9th-10th, Dublin, Ireland 

Dublin in Europe is emerging as a hotbed for innovative tech companies, so it surely makes sense that a tech summit is being organized there. The Dublin Tech Summit has over 10,000 attendees from 70 countries and has a packed two-day schedule with more than 200 speakers. As you could guess, it isn’t focusing on SaaS vertical as such, but with sessions from Zoom’s founder, Segment’s Head of Growth and Chargify’s CEO along with many more, it does become a great platform to listen from people who’ve made it big in the SaaS domain. Furthermore, the conference is a great networking platform. 

19. Disrupt SF 2020 

September 14th-16th, San Francisco. USA 

TechCrunch is one of the premier publications for covering the startup scene, and its conferences are equally impressive. Disrupt is among its most popular tech events where founders and investors discuss the next big (read disruptive) things. Even though, it doesn’t necessarily focus on the SaaS industry, TechCrunch Disrupt SF 2020 provides immense networking opportunities. Not to mention that if your startup participates in The Startup Battlefield Competition then you’re in the same class as the likes of Dropbox and Fitbit – the winners in the previous competitions. The event attracts 10,000+ attendees across the world, which is a testament to its popularity. 

20. SaaStr Annual 2020 (virtual event)

September 23rd-24th, 2020

After holding day-long virtual conferences, SaaStr would be holdings its annual event online as well. The SaaStr Annual from home is scheduled in the month of September, and will let people attend it for free. The summit promises to bring over 50,000 SaaS executives, ffounders,and VCs. The schedule is under planning stages yet, but knowing the lineup that SaaStr events usually have, you could rest be assured that it’s unmissable.

21. SaaS Connect 

October 5th-6th, San Francisco, USA 

One of the oldest SaaS conferences, SaaS Connect has been held since 2011. SaaS companies, platforms and APIs, channels and investors all come together for this unique event which specifically focusses on partnerships. The event has over 400 SaaS partnership leaders. This year, sessions will be delivered by pedigreed executives from Mailchimp, Segment, Typeform, Zapier and a dozen more. 

22. SaaStock Dublin 2020 

October 12th-14th, Dublin, Ireland 

SaaStock ranks high on the list of SaaS events, thanks to its global scale that’s aimed at bringing founders, executives, and investors at one place. Spread over three days, the event touts over 4,000 attendees, 300+ investors and more than 250 exhibitors from across the globe. If that’s not enough, then there are also dedicated bootcamps like SaaS.City, which conducts a series of hands-on workshops for SaaS companies. There’s also a Startup Program for startups that comprise dedicated workshops, and connecting new companies with investors among other things. To unwind, the conference also holds SaaSociety, an invite-only retreat for SaaS founders. 

23. SaaS North 

November 18th-19th, Vancouver, Canada 

Now in its 5th edition, SaaS North is among Canada’s largest SaaS conferences. With over 1,800 people attending the event and over 70 speakers, the event promises to be quite enriching for founders to know what’s happening in the fast-paced world of SaaS. Its itinerary for this year is still under the wraps, but the fact that previous year’s speakers included popular investors and founders from the likes of Drift and Unbounce certainly makes it worth attending. 

24. Slush 

Nov 19th-20th, Helsinki, Finland 

If you’re looking for a startup conference to attend, then your search ends at Slush. Incepted back in 2008 with an attendance of just 300 people, it has grown up to become one of the largest events with over 25k attendees. That’s not all, there will be 3,500 startups and 2,000 investors, making it a great opportunity for networking. The event will attract speakers from the likes of John Collison from Stripe and Michael Moritz from Sequoia Capital. 

25. SaaStock APAC

November 23rd-25th, Singapore

With Asia ranking among the fast-growing SaaS markets, SaaStock Asia aims to fuel this further. After its debut in 2019, the 2020 edition of the event is promised to be bigger and better. The two-day conference will be attended by 400+ people, over 40 VC funds and 20+ exhibitors. Since the event is further away, the details are still kept under wraps, but if last year’s speakers (from companies like Freshworks and Talkpush) are any indication, you can’t miss it if you are based out of Asia or serving this region. 

26. Recurring Revenue Conference 

Postponed to November, California, USA 

The lynchpin for SaaS companies is recurring revenue, so it makes perfect sense for you to attend a conference that specifically focuses on this area. Simply Dubbed Recurring Revenue Conference, more than 700 people join the event every year. The talking points include revenue models, reducing CAC (customer acquisition cost) without sacrificing growth, increasing LTV (lifetime value) and so on. Then there’s an impressive lineup of speakers, including Nick Mehta, Gainsight, Jesse Horwitz, Hubble Contacts, and Patrick Campbell, Profitwell among others. 

27. LTV Conf (postponed)

San Francisco, USA 

LTV Conf 2020 is a leading SaaS conference in North America, and will be held in the silicon valley of the world. The event will get SaaS founders and investors in one platform and focus on important things like hiring, marketing, and scaling. The three-day conference will also focus on some of the perennially difficult questions for founders: bootstrapping vs raising funding or when one should exit. 

So there you have it… a comprehensive list of SaaS events and conferences in 2020. We’ll keep updating the list if there are any more events that deserve your attention. Do let us know which ones you’re keen to attend.