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Home/Email Marketing Software/Downloads/Transactional Email: Essential to the Cloud EconomyUpdated on: February 9, 2024

Transactional Email: Essential to the Cloud Economy

by SparkPost

SparkPost surveyed more than 1,800 SaaS, e-commerce, and other software businesses to assess how they’re using transactional messages and other email notifications. Eight key findings reveal that transactional email is essential—but many businesses struggle with implementation, governance, and deliverability.

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What's Inside

Table of contents

Email Is Vital to Modern Apps and Services

What Is Transactional Email?

Common Examples of Transactional and Similar Emails

How many transactional email messages do you send per month?

What is the business purpose of transactional emails?

What types of transactional emails do you send?

Recommendations for Senders

About the Data

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