98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Google Analytics and how does it work?
Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
Read MoreSW Score Breakdown
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Matomo and how does it work?
It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.
Read MoreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Clicky and how does it work?
Clicky is a cloud-based Digital Analytics Software. See how many visitors are on your site and on the page you're viewing. You can also launch heatmaps from the widget, all without leaving your site. Receive alerts when your site goes offline so you can react immediately. Your site's uptime is monitored from 7 locations around the world. Bot detection and blocking are the best in the biz.
Read MoreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Mixpanel and how does it work?
An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.
Read MoreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Kissmetrics and how does it work?
Kissmetrics is a futuristic product and marketing analytical tool which helps in monitoring various elements related to the success and growth of an individual business. The solution helps enterprises generate impressive marketing strategies. Organisations can also enhance current marketing practises, track the conversion rates of individual prospects and discover areas where they are losing interest. It helps in making smarter decisions by highlighting adjustments which can bring major profitable impact on the business. The software is capable of detecting visitors percentage, their buying rates along with the time taken in a precise manner. Thus highlighting areas where business can reduce the signup time and accelerate their revenue stream. The software offers engagement metrics like Cohort Analysis and Remarketing, enabling businesses to figure out their big spenders. Detailed reports offered by the software enables organisations to discover the products that are currently on-trend besides monitoring revenue and sales related information differentiated by categories, traffic source, device type and more.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Woopra and how does it work?
Woopra is a customer journey and product analytics software delivering end-to-end journey metrics efficiently. Its services are trusted widely by top companies like Hewlett Packard Enterprise, Redhat, Wordstream, Applovin, and more. The platform offers a variety of powerful features enabling users to analyze and extract useful information to improve business growth. With useful product analysis, businesses can extract all the necessary information to unify data across variable product and marketing needs besides analyzing customer journeys, trends, and retention rates effortlessly. Also, businesses can take real-time actions based on user behavior and personalize their services to better engage with valuable customers. Moreover, businesses can also sync their existing user data from other SaaS services to get access to all the information in one place and leverage immediate insights for improvement. Woopra even runs detailed individual-level analyses that deliver real-time insights into users' buying patterns, transaction history, website interactions, and much more.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Hitsteps and how does it work?
Hitsteps is a great tool for businesses to boost their website performance. It acts as an all-one toolbox of handy capabilities such as Web Analytics, Live Chat, Page Analysis, and Uptime Monitor. Hitsteps Analytics functions as a powerful real-time visitor management service that enables users to monitor their visitor stream, look at how they are interacting with web pages, and the page views that they are clocking. Details about the visitors are provided such as geolocation, first visit on the website, who referred them to the website, the browser they are using, their OS and device, and more. Users are also provided with heatmaps for each page, categorized reports, real-time analytics of reports, uptime monitoring, and more. Users can understand how their visitors are performing based on the specified actions and goals, how they are being converted into paid customers, low performing page elements and buttons, etc.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Indicative and how does it work?
Indicative is an intuitive product analytics platform for marketers, product managers and data analysts that connects directly to the company’s data warehouse. The way Indicative connects every bit of information prevents data duplication, mismatched event counts or data errors as well. It helps client companies to know their customers better and optimise acquisition, visualise customer journeys and maximise retention without in-depth knowledge of SQL. Indicative also helps to optimise products by driving the product roadmap, identifying the points of friction and measuring feature adoption as per need. The visualisation and optimisation of products happen seamlessly with Indicative’s multipath funnel. Customer journeys are detailed themselves and thus, require extra care and attention while being analysed. Indicative provides a detailed colour-coded graph showcasing the customer’s journey tactfully. This makes it significantly easier to identify the paths taken from liking a product to their converting into a customer. Segmentation allows segregation of notable customers, answering their queries and acting on valuable suggestions. Cohort analysis helps in building behavioural cohorts that point out the products and campaigns with maximum retention capacity.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Oribi and how does it work?
Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard and allows the tracking of individual website visitors in a way that taps into data heads such as where the visitor came from, the landing page that he/she encountered, the website funnel that was followed, the number and locations of clicks made, and the checkout process that he/she completed. This helps users to actively get answers to crucial questions like which type of posts convert the best, which type of visitors are more likely to sign up, and from which buttons do visitors mostly sign up.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Plausible Analytics and how does it work?
Plausible Analytics is a compact website analytics tool built for privacy-conscious site owners. The platform offers access to a variety of valuable stats which companies can make use of to improve their end-user experience. Also, Plausible Analytics features a simple set-up and can be integrated with popular tools such as Ghost, WordPress, Wix, Weebly, and Squarespace. Plausible Analytics’s inbuilt API offers a seamless way to retrieve companies' stats programmatically, forward metrics, and present them in different styles as per convenience. The tool even helps users to monitor traffic with monthly and/or weekly reports and get notifications about any hacking activity in real-time. An interactive dashboard present within the same offers real-time access to the right insights, by filtering out unnecessary information. The dashboard can also be integrated with Google Search Console, facilitating seamless business. Further, Plausible Analytics enables users to tag their paid ads, social media posts, and emails with UTM tags and analyze their marketing campaigns. It comes as a fully compliant GDPR, PECR, and CCPA solution, never sharing site data with third-party intruders.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Piwik PRO and how does it work?
Piwik Pro tracks user behavior even in the most secure areas while being privacy-compliant, available on-premises and also in the cloud. It also managed GDPR consent. Piwik Pro Analytics Suite has renowned capabilities to manage tags that deploy custom triggers without IT support, run on-site retargeting, customize reports and dashboards and many more. Piwik Pro provides full compliance with privacy and security laws worldwide. It provides 100% of data ownership and no data is ever shared with third-party servers. You can combine data collected through Piwik Pro analytics suite to build extremely accurate profiles of your customers and research their user behavior patterns on the most granular level. You can get a complete picture of your customer’s behavior by integrating first-party data from web analytics, your company’s CRM, offline sources, forms, and other sources. It also provides the ability to create ad-hoc custom reports which gives peak performance even for high traffic websites with up to 2 billion actions per month. You can build reports and advanced charts in seconds with a simple drag and drop editor.
Read MoreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Trackboxx and how does it work?
Trackboxx software is a platform used to analyze and evaluate visitor statistics of your websites. The software offers tools to check goals and track conversions with UTM tracking of advertising campaigns. Monitor the bounce rate and dwell time for the entire website and public dashboard can also be integrated as an iFrame on a website of your choice. Generate reports in PDF file format to automate workflows.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is WebMaxy Analyzer and how does it work?
WebMaxy Analyzer helps professionals get to the heart of customer experience. It offers qualitative data and insights that help improve web apps and websites. Customers can uncover invaluable information about target audiences that would otherwise go unnoticed through session replay, heatmaps, form analysis, surveys and polls, funnel monitoring, and user insights. By understanding user behavior with WebMaxy’s tools, businesses can easily find powerful conversion opportunities. With custom reports included in its offering, users can make informed decisions about how to drive their business forward. With full access to the system’s ability to capture real pain points and key moments of engagement by individual users in real time, there are no gaps left unaddressed between website visits and customer satisfaction. Ultimately, customers will be able to understand their target market better – providing more personalized experiences that foster loyalty and boost conversions. In summary, WebMaxy is essential for any professional looking to ensure they create valuable customer experiences every time they engage with their target audience. Get qualitative data that improve any website or app with features that range from session replay to funnel analysis – all with comprehensive reporting data available at your fingertips. WebMaxy Analyzer is the ultimate tool for professionals who want to take control of their customers’ experience like a pro.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Visitor Analytics and how does it work?
Visitor Analytics is a website analytics tool that empowers website owners and digital marketers to increase their visibility into the browsing behavior of website visitors. It offers in-depth analysis of websites while also keeping the results GDPR-compliant. With the help of a dedicated dashboard, users can keep a high-level view of all their key statistics. By accessing complete details about the path of visitor’s and their history, they can learn more about their browsing behaviors and accordingly tweak their websites. And by following the most popular pages and their performance metrics, users can see if their conversion strategies are working. But the tool is not just limited to websites since it is possible to track URLs of distribution channels too for a holistic understanding of campaigns. And with referrals and landing pages, users can check how their marketing strategies are holding up. All this and more makes it relevant for entrepreneurs, marketers and digital teams.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Usermaven and how does it work?
Introducing Usermaven's Spotless™ tracking – the analytics tool for modern marketers and product folks. With this game-changing technology, users can track all their events without worrying about manual insertion or relying on developers. Usermaven makes it incredibly easy to capture analytics data in a fast, efficient manner. Say goodbye to the hassle of having to depend on developers to properly monitor information. Now there is no need to worry about setting up integration codes before diving into the world of analytics – with Usermaven, don't need any special skill-sets, training, or knowledge! The seamless tracking process will automatically gather events for all necessary changes for accurate measurement and interpretation of results.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Clicktale and how does it work?
Clicktale presently known as Contentsquare stands out from the rest as an experienced analytics leader. Users can depend on the platform to analyse mobile apps or websites in detail, identifying areas that need immediate attention. A complete suite of combined technologies offered by the software, help users bring their online customer behaviour to life. At present, 750+ enterprise brands depend on Clicktale x Contentsquare to get their digital experience optimised on the go. The particular portal is capable of connecting various business metrics with actual customer behaviour combining the power of machines, rich data and human intelligence at the same time. Thus delivering better outcomes. Robust heatmaps present within helps with click measurement, depth scrolling and engagement rate monitoring. Unique visual analysis capabilities, make it easy for companies to detect friction points in real-time and take measures accordingly. Clicktale x Content square is absolutely secure compliant with CCPA and GDPR guidelines.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Finteza and how does it work?
Finteza is a comprehensive analytics tool that helps businesses track and analyse traffic, conversion rates, sales funnels, landing pages and advertising campaigns alike. An advertising engine available within makes it easy for users to sell ad spaces, manage banner rotation, accept payments and analyse reports. Instead of providing media kits, advertising houses can offer access to advert zone statistics, helping clients make better decisions while choosing ads to be displayed. Another remarkable feature of Finteza is its multi-step traffic quality measurement protocol, which helps businesses with advanced botnet analysis, accurate tracking technology, complex user behaviour analysis and unique accounting algorithms to detect low-quality traffic. The particular tool also helps advertisers in creating detailed funnels for any segment of their choice, such as sources, pages, UTM tags, keywords and separate ad banners. Finteza offers an efficient way to understand why media houses are losing customers and how they can fix the same.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Creabl and how does it work?
Creabl software is a user-behavior analytics tool to understand users better. Create funnels and measure engagement of visitors across website pages. Segment users to identify new opportunities for products, support, and service efficiently.
Read MoreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Microanalytics and how does it work?
Microanalytics is a comprehensive website analytic tool for companies and works as an alternative to Google Analytics. It is a simple and user-friendly analytics platform compliant with CCPA, PECR and GDPR technologies, which ensures that users’ data is stored in a safe place. Moreover, the integration facilities offered by the software enables accurate collaboration with external platforms like Squarespace, WordPress, Ghost, Weebly, and Wix within minutes, enabling users to get access to data that they need primarily. With Microanalytics, companies can track the behaviour of their visitors and generate a comprehensive view of their likes and dislikes. Inbuilt functionalities like comprehensive overview, behaviour, acquisitions and real-time turn out to be of great help regarding this matter. The solution is in complete compliance with PECR, CCPA and GDPR guidelines enabling proper security. In case supervisors want to get offline access to their company relevant data, they can download the particulars in CSV format.
Read MoreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Capturly and how does it work?
Capturly is an online analytics tool that helps businesses to collect first-hand information regarding their customers visiting their website. It does so by analysing and inspecting how customers are interacting with the website. Capturly provides users with Heatmaps that show which parts of the website are attracting more customers and which parts they are missing. It also offers analytics on where the customers are from and how they are engaging with the website. This tool records every session of customers on the website. Users can watch the recorded sessions and collect the useful information they need. A conversion funnel is also available with Capturly that enables businesses to learn why and where the customers are moving away from their product buying journey. Users even get event analytics that enables them to separate the most important conversion as well as retention leading actions on their website. In addition, it is a GDPR compliant software that ensures proper security of users’ data.
Read MoreSW Score Breakdown
Typical Features
The Average Cost of a basic Web Analytics Software plan is $14 per month.
42% of Web Analytics Software offer a Free Trial , while 48% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Google Analytics
|
98 | 4.6 |
Matomo
|
93 | 4.3 |
Clicky
|
91 | 4.5 |
Mixpanel
|
90 | 4.2 |
Kissmetrics
|
90 | 4.2 |
Woopra
|
88 | 4.2 |
Hitsteps
|
88 | 4.4 |
Indicative
|
87 | 4.4 |
Oribi
|
87 | 4.2 |
Plausible Analytics
|
86 | 5 |
Web analytics software is mandatory for all companies in order to analyze the performance of their websites. Incorporating this application helps you to identify your customer behavior. It allows you to gather important data based on which you can make data-driven decisions. Using this software, you can analyze your website visitors and can measure website traffic. In addition, you can identify visitors interactions on your website and use its advanced tools you can even find out where your customer clicking on your web page. Analyzing all these will help you to improve your customer engagement, sales, and customer conversion rate.
Here we listed major factors that have to be considered before purchasing a web analytics software.
Typical Features
Identifies and tracks the visitors interaction on your websites
Enables user to track customer conversion rate
Tracks the time that a visitor spends on your website
Identifies the important events happening in your application
Gathers data and generates reports as PDF file.
Allows a user to analyze and track marketing campaigns across multichannel efforts
Helps to analyze and track more than one websites
Allows to track progress to reach business objectives
Alerts the user when predefined criteria is met
Heatmaps show where users have clicked on a page
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